Social Media Marketing & Advertising
Data Driven Social Media Marketing Done Right – To Give Our Clients a Commanding Edge.
A customer’s journey to purchase encompasses many touch points with social media being front and center. Social Media is a critical marketing touch point for businesses of all sizes offering the ability to engage, influence and inform with engaging content and information. The end goal is lead generation, but for customers to convert, they need a seamless user experience and consistent brand messaging across all online platforms.
Facebook is the most widely used social media channel, with over 79% of USA internet users. Your company probably already has a Facebook presence, but how can you use it in new ways to reach more prospects?
Social Media Marketing FYI: 62% of millenials said they were more likely to be a loyal customer if companies engage with them on social media. Among customers 50-65 years old, over 52% said they use technology at mealtimes.
43% of US marketers have gained new customers through LinkedIn, while 53% of B2B marketers have acquired new clients through LinkedIn. LinkedIn is the only major social media network with usage rates higher among 30-49 year-olds.
Why Does My Business Need Social Media?
Increased Brand Visibility
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
Business is built on relationships. And letting consumers know who you are and taking the time to develop relationships with consumers has shown time and again the positive impact that has on sales.
Drive Visitor Traffic & Interaction
Without a consistent Syracuse social media marketing presence on social media, your marketing reach is limited to your regular customers. Without social media as an integrated part of your marketing, your search visibility is limited to those customers who are already aware of your business.
By creating high quality content that is based on your targeted search terms, you give you and your business the best possible chance of higher search engine visibility, more clicks, more website traffic, and more conversions.
Generate More Qualified Sales Leads
With the increased visibility Social Media marketing affords, your business has many more touch points and conversion opportunities. Every blog post, photo, video, status update, or comment can lead to increased visitor traffic to your company website and the opportunity for conversions.
Social media marketing not only increases your company’s visibility but it gives you the ability to create and maintain a positive impression by putting a human face on your company. People prefer to do business with other people with whom they can relate, not a faceless company.
Increased Customer Loyalty
Social media is a communications and customer networking platform. It is more than just selling your company’s products and services. Customers and prospects alike see social media as an integrated service channel they can use to communicate and interact directly with your business.
A brand that publicly demonstrates it’s devotion to customer service is inherently seen more positively, even when responding to negative online reviews.