Your website is a workhorse. It never stops working even on weekends. It never takes time off or goes on vacation. All this is great but if is it trained and working at its best are you reaping the benefits? We hear all the time from clients that come to us and say their website hasn’t been updated in years. The world is ever-changing and that means there is new content and your competition is ever-changing. It’s time to add life to your website and stay current.
Does your website currently need help?
You need to ask yourself what issues does your website has.
- Drive – The need to get more traffic to your website.
- Optimize – You have traffic but need more conversions.
- Expand – Looking to change things up to attract traffic with something new.
Each of these is important when creating an invaluable digital asset. Working along with ATS Design Group, your website design can continue to grow and function as your best, and smartest working employee.
Drive the Right Business
It doesn’t matter if you are just starting a new business or if you are expanding into a new venture, a common marketing goal is how to increase traffic to your website. Driving new users to your website will help in driving business but creating a beautiful website isn’t enough. You need to make sure the work you put into your website helps it be found.
There are a variety of techniques to drive traffic to your website. These include:
SEO (Search Engine Optimization)
- On-page SEO
- Off-page SEO
- Local SEO
- Technical SEO
Digital Paid Advertising
- PPC or Google Search Advertising
- Display Advertising
- Programmatic Advertising with Geofencing
- Social Media Advertising
- Content Clusters/Pillar Pages
- Email Marketing
Each technique drives users to your website but in different ways. Some have more short-term return benefits and others are geared to build organic authority in the long-term. Every business is different and so each requires a unique strategy.
Optimize Your Traffic
Often just because you have customers going onto your website doesn’t mean they are staying. This is called the bounce rate and it is important to the analysis. The first step to take in optimizing your website making sure it is intuitive, inviting, and easy to use. Reduce the number of steps from the time they get on your website when they complete the desired event. That could be making a purchase, leaving contact information, or calling you directly.
A great way to check your website’s optimization is to run a blind test. Have someone who has never been on your website to complete an action and observe what they do. Look for…
- How long does it take them?
- How many different clicks or pages do they use?
- Do they get confused?
- How many times do they need to use the ‘back’ button?
Expand your Website’s Impact
Your website has almost no limit on what it can offer your business. A majority of business websites are focused on the core section of the customer journey which is awareness, consideration, and decision. As your business grows, you should think of the bigger picture and find creative ways to expand the website’s impact.
A way to expand your website design is to create a new user experience. You can launch an advocacy or loyalty program. Build online communities or forums to build reviews, trust, and credibility.