Why Invest in SEO Search Engine Optimization

Here’s the bottom line: if you’re not investing in SEO, you’re loosing business.  It’s as simple as that. And your competitors are leading the way.

You keep seeing the term “SEO” and you keep hearing about it. Maybe you have a basic idea of what SEO (search engine optimization), but you’re unsure how it might work and whether the investment is worth it.

And the marketing types around you have told you it’s a good idea to invest in SEO for your company. In fact a lot of them have told you it’s critical. But you just haven’t done anything about it yet. And now you’re worried about your competition showing up all over the first page of search results when you search for your own company.

Search engine optimization has been done for decades to help websites like yours rank better in search results. As a local Syracuse SEO agency,  we’ve seen that over the years SEO has changed dramatically and it is best to think of it now as less of a marketing tactic, and more of a branding play.

What this means is that SEO optimized web infrastructure that is more search-engine friendly, has given the search engines like google a continued commitment to improving their algorithms over time.

Why Invest in SEO?

We have put together a list of the top seven reasons why your business should definitely invest in SEO:

Quite simply, it works. The techniques that are used to improve SEO still work. There are plenty of SEO case studies that have been performed post-Hummingbird algorithm can verify this. If you focus on optimal user experience while putting together your SEO strategies then your results will be higher positioning and organic traffic.

SEO isn’t going away any time soon. In fact, it’s becoming more and more critical. Search engines continue to develop and improve, so it is not likely that SEO will cease to be effective in the near future. Audio and video are becoming more and more depended on keywords the same as with traditional text-based content. This growth means there is a continued success on SEO tactics.

Cost-Effective. When you consider the costs with other forms of online marketing like pay per click advertising, social media marketing, and purchasing leads for blast email promotions, SEO provides fairly good ROI (return-on-investment). You may drive more traffic and revenue with some of the other forms of marketing, organic SEO in many ways will always remain to give you solid online presence.

Search Engine grabbing more market share. Statistics show that around 80 – 90% of people check online reviews prior to making purchases and the number of potential customers with online reviews is expected to increase. You simply only need to ask yourself, do you want them to be able to locate your business? Without organic SEO in place, it is assured that potential customers will have a very hard time finding your business but will lead them to your competitors.

The Increase of Mobile bandwidth and Local Search Optimization. In the coming year you will continue to see that the amount of traffic delivered to mobile devices will out deliver traditional desktop computers. This explosion in the mobile usage opens up a new world in effective SEO.

Unhealthy Content is Damaging. Each search engine algorithm update, Google and others make, change how they view your website. Things that didn’t exist a few years ago are now being given a high importance in terms of SEO impact which reflects in your website ranking. By not putting quality content on your website will result in damage to your online business and it is only one of the ways Google looks at your site.

Your Competitors. SEO is a never ending process, and if you make a commitment to invest in SEO you need to understand that it’s something your going to be investing in for the long haul. Good SEO that stands the test of time doesn’t happen overnight. If you are not having your SEO moving forward and improving your position, then you are losing customers to competitors who are. It is as simple as that. Don’t let your competitors out maneuver your by ignoring a valuable tool like organic SEO.

It is more important now than ever before to have an SEO strategy in place if you are interested in succeeding in terms of online marketing. It still remains the single most important step to any business branding effort to have an online presence.