Digital Marketing: AdWords or SEO? Do you need to up your digital marketing game but don't know whether to invest in AdWords or SEO? What are the advantages of Adwords or SEO? When you look at Google Adwords vs. SEO it might seem like they are two separate options but you may be surprised to [...]
Page Speed, Content Optimization, & Mobile Performance For too many small business owners in Syracuse and around the country, digital marketing for their company basically begins and ends with the company's website. But once you install a website analytics tool such as Google Analytics and look at the visitor traffic coming to your website, it [...]
Hair Restoration Marketing: It Has It's Challenges The hair restoration and hair replacement industry can be an especially difficult challenge when it comes to digital marketing strategy. Wigs, rugs and toupees have been around forever, it seems, and although it is a huge industry with millions of potential patients and clients, the challenge for hair [...]
With the roll-out of Google's "mobile first" algorithm update, getting your website design up to date has become a priority for a lot of small business owners. What Google has said is that if they see your website as being mobile friendly, they will basically look more favorably on your website and potentially give it [...]
Rule number one when it comes to effective Search Engine Optimization is get the keywords and search terms right first. All your efforts will be for nothing if you optimize your web pages or blog posts for something that sounds fantastic to you, and "looks good on paper," but is nowhere near what the reality of [...]
Successful Website Redesign Step by Step John needed a successful website redesign. John's website was hopelessly out of date. Created over 15 years ago, it hadn't changed hardly at all. Unfortunately everything else changed around it. The internet has changed enormously. Although John’s business really hasn’t change in any appreciable way and his business is [...]
What is responsive web design and why do I need it? Why does responsive web design matter? Do I need a responsive website? Just about every website designer will tell you that responsive web design benefits are enough to justify a complete website redesign if you haven't done so already. Responsive web design is essential [...]
Pinterest Social Media Marketing for Builders & Contractors Pinterest is great if you have time to spend on thousands of different things. But what if you’re a home builder or general contractor? Pinterest for home builders and contractors seems like a waste of time, because, yes, it does take time to do anything with Pinterest. [...]
In this blog post, I want to try to demystify the concept of Responsive Mobile Web Design, what it is, and why it's important to the average small business owner who's trying to generate sales and get ahead of the competition. Last spring Google made a major change to search engine results page (SERP) algorithm [...]
Why Invest in SEO Search Engine Optimization Here's the bottom line: if you're not investing in SEO, you're loosing business. It's as simple as that. And your competitors are leading the way. You keep seeing the term "SEO" and you keep hearing about it. Maybe you have a basic idea of what SEO (search engine [...]
