The First Step toward Website Success Whether you are a Software as a service (SaaS) business, and eCommerce Online Store, or a local business you need to establish a few goals for your business to reach success, the goals you set need to reflect your company and its bottom line. Your website and digital presence [...]
Hiring a Website Designer: Questions to Ask If you are looking to have a website created or even just giving your current website up updated look. You may discover that it can be difficult to find the right people to trust with a vital part of your business. Asking the right question is important. We [...]
Your online presence could make or break your business and that is even more so for a small business. Most small businesses don’t have unlimited resources and time to spend on their online presence. Because building your authority online is important, we have put together some reasons to explain why. What Are Your Company's Online [...]
Digital Marketing: AdWords or SEO? Do you need to up your digital marketing game but don't know whether to invest in AdWords or SEO? What are the advantages of Adwords or SEO? When you look at Google Adwords vs. SEO it might seem like they are two separate options but you may be surprised [...]
Social Media Marketing: A 360 Strategy Bringing Website Design and Social Media Marketing Strategy together. When you hear the words “social media” and “website design,” would you combine them to say “socially connected website?” Normally, when a small business owner thinks of social media in the context of their overall digital marketing and website design strategy, [...]
Page Speed, Content Optimization, & Mobile Performance For too many small business owners in Syracuse and around the country, digital marketing for their company basically begins and ends with the company's website. But once you install a website analytics tool such as Google Analytics and look at the visitor traffic coming to your website, it [...]
Hair Restoration Marketing: It Has It's Challenges The hair restoration and hair replacement industry can be an especially difficult challenge when it comes to digital marketing strategy. Wigs, rugs and toupees have been around forever, it seems, and although it is a huge industry with millions of potential patients and clients, the challenge for hair [...]
With the roll-out of Google's "mobile first" algorithm update, getting your website design up to date has become a priority for a lot of small business owners. What Google has said is that if they see your website as being mobile friendly, they will basically look more favorably on your website and potentially give it [...]
Rule number one when it comes to effective Search Engine Optimization is get the keywords and search terms right first. All your efforts will be for nothing if you optimize your web pages or blog posts for something that sounds fantastic to you, and "looks good on paper," but is nowhere near what the reality of [...]
Successful Website Redesign Step by Step John needed a successful website redesign. John's website was hopelessly out of date. Created over 15 years ago, it hadn't changed hardly at all. Unfortunately everything else changed around it. The internet has changed enormously. Although John’s business really hasn’t change in any appreciable way and his business is [...]
