What is PPC Advertising? PPC advertising (pay-per-click) is where an advertiser pays a fee each time their ad is clicked. To have your PPC ad appear on search engines like Google and Bing you need to pay more than your competitor’s ads. Google for and example uses what is called an automated process as a [...]
Are you looking for a new website for your company or maybe you think it's time to give your current website designhttps://www.atsdesigngroup.com/website-design-syracuse/web a modern look with responsive design functionality. If you look around you will see that there is no shortage of web design companies. It can often be confusing when trying to choose the [...]
If you have an e-commerce store you need to enable would-be shoppers the ability to find your website. Search engine optimization (SEO) is geared to ensuring web visitors have a good experience. The easier it is for shoppers to discover a certain store the more likely it is they will shop there. E-Commerce Store [...]
Some business owners have an idea of what is involved with Search Engine Optimization (SEO) but few know enough to build and maintain a website that is compliant with all things search engines like Google are looking for that will give your website the possible Search Engine Result Page (SERP) ranking. There are certain factors [...]
Regardless of what you may have heard, professional website design is not dead. In fact, professional website design is thriving. Popular media sources have reported that artificial intelligence and low-cost templates are killing the occupation. These headlines are geared to driving sales and discussion and not on facts. I will explain just how important professional [...]
In this day and age, if you have a question, Google is there to help you find the answer. For many, this popular search engine is the first stop when trying to look for anything. This translates to no matter what your website is, if you want people to find it you need it to [...]
Your website is a workhorse. It never stops working even on weekends. It never takes time off or goes on vacation. All this is great but if is it trained and working at its best are you reaping the benefits? We hear all the time from clients that come to us and say their website [...]
When it comes to internet marketing there are several terms you will come across. As the business scene continues to develop, new terms keep emerging. For this reason, it is important to be clear when describing your activities, plans, and actions. A good example of this would be from two of the most arguably popular [...]
Local Search and Mobile SEO In a recent survey over 50% of the traffic on the internet is done on mobile devices and that number continues to grow. If a website owner that has a high ranking on desktop (computers, laptops) thinks that the results on mobile would be the same, you are wrong. Mobile [...]
SEO Fundamentals: Keeping Your Search Position Ranking During a Website Redesign With changes on the web these days a redesign your website might be in order. Google is just one reason to consider doing this as they put such a premium on-site usability as a ranking factor. When it comes to refreshing and redesigning your [...]
