eCommerce Success in the Age of Covid-19

Creating a Successful eCommerce website business During a Pandemic

business survival covid19 ecommerce syracuse nyWith the reality of COVID-19 and virtually all brick and mortar businesses shuttered, there has never been a greater opportunity for small businesses to migrate online and expand their customer base beyond the normal drivetime radius of their storefront.

The success of your online e-commerce business starts with your website, and that means a clean, modern “WOW” message and design with a strategically executed, fast and friendly eCommerce shopping experience for your website visitors and customers. When someone stumbles upon your website for the first time, you want them to say to themselves, “this looks like a reputable, trustworthy business where I can find what I am looking for.”

Whether it’s time to redesign your existing website or launch a brand new eCommerce store, be sure your website development and execution is thought out with nothing left to chance. This is, of course, where a reputable eCommerce website developer comes in, who has had years of experience in the intricacies of eCommerce design and execution and can tailor it to your specific needs.

Successful eCommerce Website Design

A successful eCommerce website design and launch will include properly categorized merchandise selections, integrated product search capabilities, real time shipping and tax calculation, and a seamless and secure checkout payment solution.  Other requirements include a clear and concise privacy statement, as well as clearly defined customer service and post-sale support to ensure customer satisfaction and positive reviews and testimonials.

Customer Loyalty and Retention

Returning customers are the lifeblood of any business and eCommerce is no exception. Keep in touch with your customers through regularly monthly email newsletters with the latest news and information to help your customers get the most out of your services and products. Be informative, educational, and helpful. Save the sales pitch for other monthly email “Specials.”  Newsletters are, after all, designed to provide “news” and helpful information.

It is worth noting that there is a significantly greater chance of an existing customer returning to purchase again and again if their online purchasing experience, prompt delivery, and quality service and support makes it easy for them to fall in love with your company, your products, and your services.