Digital marketing insights and advice. Unbiased, latest news, discussion topics and videos for SMB businesses Online Marketing goals. Syracuse, Rochester, Albany New York.

13 01, 2022

What is Business Video Marketing?

By |2022-01-13T11:48:12-05:00January 13th, 2022|Syracuse Digital Marketing|Comments Off on What is Business Video Marketing?

We are surrounded by marketing every day. We see it from emails to social media. One area of marketing that has grown a lot is video marketing. It is estimated that over 85% of all internet users watch videos on their devices monthly. Because of this, video marketing services are in need of a means [...]

9 12, 2021

Digital Acquisition | Online Customer Marketing Channels

By |2022-05-04T13:16:08-04:00December 9th, 2021|Syracuse Digital Marketing|Comments Off on Digital Acquisition | Online Customer Marketing Channels

Getting customers to buy your products or use your services is what creates entrepreneurship business success. A digital customer acquisition strategy is of the up-most importance to achieve this goal. What is Digital Customer Acquisition? Digital Customer Acquisition (DCA) is the ability to have people find your product through a relevant search. As they are [...]

28 11, 2021

What is PPC Advertising | Digital Marketing What, Where & Why

By |2021-12-09T10:56:04-05:00November 28th, 2021|Syracuse Digital Marketing|Comments Off on What is PPC Advertising | Digital Marketing What, Where & Why

What is PPC in Digital Marketing? PPC advertising (pay-per-click) is where an advertiser pays a fee each time their ad is clicked. To have your PPC ad appear on search engines like Google and Bing you need to pay more than your competitor’s ads. Google for and example uses what is called an automated process [...]

3 11, 2021

What to Consider When Searching for a Web Design Company

By |2021-11-03T13:47:02-04:00November 3rd, 2021|Syracuse Digital Marketing, Syracuse Website Design|Comments Off on What to Consider When Searching for a Web Design Company

Are you looking for a new website for your company or maybe you think it's time to give your current website designhttps://www.atsdesigngroup.com/website-design-syracuse/web a modern look with responsive design functionality. If you look around you will see that there is no shortage of web design companies. It can often be confusing when trying to choose the [...]

21 05, 2021

What Are Google Local Service Ads?

By |2021-11-28T15:12:21-05:00May 21st, 2021|Syracuse Digital Marketing|Comments Off on What Are Google Local Service Ads?

Google is popular the world over but for doing local searches for let's say a plumber, there has to be a solution for just your neighborhood. Let’s face it if you have a pipe break you don’t want to wait for help when it's two states away. This is reason to get excited about Google’s [...]

6 08, 2020

Getting Better Quality Leads from Your Law Firm’s Website

By |2020-07-29T15:12:34-04:00August 6th, 2020|Syracuse Digital Marketing, Syracuse NY Search Engine Optimization|Comments Off on Getting Better Quality Leads from Your Law Firm’s Website

Does your firms' website design turn browsing individuals into clients? I can say from experience when we have law firms come to us it is often because of frustration because of one of three things. It’s hard to edit and make changes, they’re not getting visitors to their website, or the visitors they do get [...]

25 07, 2020

Why You Should Hire Smaller Marketing Agencies

By |2020-07-23T15:31:17-04:00July 25th, 2020|Syracuse Digital Marketing, Syracuse NY Search Engine Optimization|Comments Off on Why You Should Hire Smaller Marketing Agencies

When it comes to digital marketing for local small businesses promoting or selling products and services, they do so by using marketing. Because of the competitive nature of business, digital marketing has become essential for companies. When you run a small business in Syracuse or elsewhere, you want to get the best marketing bang for [...]

20 04, 2020

Zoom vs. Skype: Virtual Meetings For the Pandemic Age & Beyond

By |2020-04-20T10:21:43-04:00April 20th, 2020|Syracuse Digital Marketing|Comments Off on Zoom vs. Skype: Virtual Meetings For the Pandemic Age & Beyond

Zoom?  Try Skype Meet Now for Your Next Video Call There is a leader that has emerged in the video meeting and video calling arena during the coronavirus pandemic, and that is Zoom. With 40 minute conference calls with up to 100 attendees, businesses large and small are using Zoom as a way to stay [...]

19 09, 2019

Google Ads PPC: Common Mistakes

By |2019-09-15T13:07:50-04:00September 19th, 2019|Syracuse Digital Marketing, Syracuse NY Search Engine Optimization|Comments Off on Google Ads PPC: Common Mistakes

Are You Making These Common Google Ads PPC Mistakes? Most anyone who is a digital marketer knows about Google Ads (formerly Google Adwords) and PPC (pay per click) marketing strategies. If you are looking to rise to the top of Google, they can certainly do just that and put you ahead of your competition. While [...]

7 02, 2018

Social Media Marketing – Taking a 360 Degree Approach for Results

By |2018-03-31T15:46:04-04:00February 7th, 2018|Syracuse Digital Marketing|Comments Off on Social Media Marketing – Taking a 360 Degree Approach for Results

Social Media Marketing: A 360 Strategy Bringing Website Design and Social Media Marketing Strategy together. When you hear the words “social media” and “website design,” would you combine them to say “socially connected website?” Normally, when a small business owner thinks of social media in the context of their overall digital marketing and website design strategy, [...]