Search Engine Optimization (SEO) awareness and understanding is becoming more important to small businesses as they become more aware of how they need to implement their digital marketing strategies.

19 09, 2019

Google Ads PPC: Common Mistakes

By |2019-09-15T13:07:50-04:00September 19th, 2019|Syracuse Digital Marketing, Syracuse NY SEO|Comments Off on Google Ads PPC: Common Mistakes

Are You Making These Common Google Ads PPC Mistakes? Most anyone who is a digital marketer knows about Google Ads (formerly Google Adwords) and PPC (pay per click) marketing strategies. If you are looking to rise to the top of Google, they can certainly do just that and put you ahead of your competition. While [...]

7 09, 2019

Four SEO Search Engine Optimization Terms & What They Really Mean

By |2019-09-01T10:46:34-04:00September 7th, 2019|Syracuse NY SEO|Comments Off on Four SEO Search Engine Optimization Terms & What They Really Mean

Confused by SEO Search Engine Optimization Terminology?  You're Not Alone. In the Search Engine Optimization (SEO) world, there are a lot of technical terms and phrases with which most small business owners are unfamiliar. As a result, it becomes more difficult when you are looking for help with your search engine visibility to evaluate one [...]

10 08, 2019

SEO: Careful Analysis First Yields Results

By |2019-08-10T20:44:47-04:00August 10th, 2019|Syracuse NY SEO|Comments Off on SEO: Careful Analysis First Yields Results

Careful Analysis Precedes Effective SEO Services For a web marketing company to effectively provide you with Search Engine Optimization (SEO) service, it needs to have a complete understanding of your company’s website, it prospective content, your business plan, and the industry in which it operates. This is not a small task and it most often [...]

7 08, 2019

Does Social Media Impact Your SEO?

By |2019-08-08T10:35:11-04:00August 7th, 2019|Syracuse NY SEO, Syracuse Website Design|Comments Off on Does Social Media Impact Your SEO?

How Does Social Media Impact Your SEO? While in a way it does impact your search engine optimization it may not do it in the way you may think it does. Search engines like Google, for example, don’t allow signals from social media to directly have an impact on business rankings but it has been [...]

14 05, 2019

Creating Content for Higher Local Search Rankings

By |2019-06-02T16:14:54-04:00May 14th, 2019|Syracuse NY SEO|Comments Off on Creating Content for Higher Local Search Rankings

Local SEO: Creating Content for Higher Local Search Rankings In today’s ever-changing digital marketplace, consumers use search engines primarily to learn about local business and services near them. Back in the days before the internet, a business owner would rely on direct mail, flyers, and of course local newspaper ads. But today, it’s all online. [...]

22 03, 2018

The Pros and Cons of SEO vs. AdWords

By |2019-09-02T19:29:48-04:00March 22nd, 2018|Syracuse NY SEO|Comments Off on The Pros and Cons of SEO vs. AdWords

Digital Marketing:  AdWords or SEO? Do you need to up your digital marketing game but don't know whether to invest in AdWords or SEO? What are the advantages of Adwords or SEO? When you look at Google Adwords vs. SEO it might seem like they are two separate options but you may be surprised [...]

28 10, 2017

Search Engine Optimization: Get the Keywords Right

By |2018-03-22T08:33:24-04:00October 28th, 2017|Syracuse NY SEO|Comments Off on Search Engine Optimization: Get the Keywords Right

Rule number one when it comes to effective Search Engine Optimization is get the keywords and search terms right first. All your efforts will be for nothing if you optimize your web pages or blog posts for something that sounds fantastic to you, and "looks good on paper," but is nowhere near what the reality of [...]

15 04, 2017

7 Reasons Why Your Business Needs To Invest In SEO

By |2018-03-22T03:34:15-04:00April 15th, 2017|Syracuse NY SEO|Comments Off on 7 Reasons Why Your Business Needs To Invest In SEO

Why Invest in SEO Search Engine Optimization Here's the bottom line: if you're not investing in SEO, you're loosing business.  It's as simple as that. And your competitors are leading the way. You keep seeing the term "SEO" and you keep hearing about it. Maybe you have a basic idea of what SEO (search engine [...]

23 04, 2016

Local SEO and the Impact of Social Media

By |2018-03-21T18:23:46-04:00April 23rd, 2016|Syracuse NY SEO, Syracuse Social Media Marketing|Comments Off on Local SEO and the Impact of Social Media

You could ask ten different people in the digital marking industry whether social media has an impact on Local SEO and you would probably get ten different answers. Some would say absolutely and refer to the SearchMetric’s 2015 SEO Ranking Factors report that showed that there were factors that showed social media is important, while [...]