It might surprise you to learn that there are approximately 12-24 million eCommerce websites selling various products and services on the internet today. Over 40% of e-commerce sales still come from the retain e-commerce giant, Amazon.
If you want your business to compete with other e-commerce websites you need to avoid the mistakes that can bog you down. Here is a list of the most common mistakes websites doing e-commerce are making and that you want to avoid to be successful.
Reinventing the Wheel
One of the biggest mistakes that e-commerce website owners make is trying to provide a unique solution for everything. By using your time to develop customized solutions for everything is simply a waste of resources. Avoid this trap unless it has a direct impact on your brand.
Use platforms like Magento, Shopify, or Woocommerce rather than inventing a platform for your store. The same is true for other components like shopping cart, web design, and navigational elements.
There was a study that was done at a major university that discovered that web design plays a large role in the success or failure of an e-commerce website. If a user finds the design to be trustworthy you have a better chance of visitors making the purchase.
Unless you are a qualified web designer, it is best to stay with classic themes.
Redundant Product Descriptions
While small business owners in Syracuse strive for Local SEO search engine optimization dominance, being to redundant in product descriptions will result in almost nothing for search engine traffic on your product pages.
Google will see duplicate pages on your site. If there are already duplicates, the search engine bot will think there is o need for the page to show up on SERP’s.
It’s common to provide through product or service descriptions to overcome buyer objections. Being redundant in descriptions though will not help you or the buyer. You should offer comparisons to give buys a reason to purchase from you.
Not Being Profitable
Yes, new e-commerce websites can be based on a business model that is not profitable. You need to think in terms of scaling your business. If your business isn’t profitable now, and your costs scale with production, you will lose money if sales spike.
Profitability is the goal we are looking for. It needs to be the primary goal and not growth.
No Responsive Design
For a website to be successful today it needs to be in responsive design. More and more people are using their phones not only to browse the internet but to do shopping as well.
If your e-commerce site isn’t mobile-friendly, you’re missing out on sales. Test your website and see how it performs. Some shopping carts that work well on mobile devices but fail once users submit their orders.
Over 51% of adults use their smartphones for online purchases and that number continues to grow.
If you are ready to move your business forward by increasing the effectiveness of your company ecommerce website while building content to drive newcomers toward your site and services, then you’ve come to the right place. Start cashing in on the benefits a successful ecommerce online marketing campaign in Syracuse can deliver for your business. Contact us today at 315-454-0357 to request a demonstration or schedule a consultation today!