In this day and age, if you have a question, Google is there to help you find the answer. For many, this popular search engine is the first stop when trying to look for anything. This translates to no matter what your website is, if you want people to find it you need it to show up in search results. Because having your website come up on page one is difficult, the best thing you can do to improve your ranking is to create meaningful content on topics that people want more information about.
Blogging Keeps Your Website Fresh
Have you ever come across a website you notice how obvious it is that it hasn’t been updated in years? You probably lose interest immediately and leave the website. Google has realized this and doesn’t want to send people to websites that are outdated and old information.
Google gives its search engine algorithms more reason to index your website more often, keeping it more on their radar over time. It wants to look for a website that is regularly updated. You probably won’t have much reason to update your homepage and as best practice goes, you don’t want to. A blog is a practical tool to add new and valuable content and this can be done regularly.
A Blog Keeps People on Your Website Longer
Google’s main objective is to provide people performing searching with the information they are looking for. The better they are at doing this, then there is a better chance you will continue to use them. If someone through google lands on a website then quickly leaves this tells Google that the information is not as helpful as they thought. If someone was to stay on that website then google will look upon that as the website that has value.
Google has never outright said this is one of the things they look at but it does play a part as a ranking factor. When someone lands on your website through a blog post that showed up in search results, they are more likely to stick around and read the article than if they were to land on a page with less content. SEO researchers have found that long-form blog posts tend to perform better than shorter ones.
Blogs Help Target Long-tail Keywords
Most people start out doing Search Engine Optimization (SEO) aiming for the most relevant keywords for your business. An example would be if you sell camping gear. You will want to show up on page one of search results for “camping gear.”
This is a nice goal but unless you are one of the biggest camping gear brands around you going to struggle to land the top spot in search results. The best bet is for most brands to look for longer and more specific keywords. SEO is competitive and going for specific keywords people are searching for that are relevant to your business is better to try and rank for. These are known as long-tail keywords. Over half of all searches are for terms that are four words or more.
A long-tail keyword is a perfect term to be used to target a blog article. An example of a long-tail keyword might be “the best camping gear for cold weather.” You may not get as much traffic as you would with “camping gear” but they come from people looking for specific types of items and this will get your more serious traffic.
Blogs Give Other Websites A Reason To Link To Your Website
Internal links matter to google but the hardest part of SEO is earning external links. If you want Google to see your website as trustworthy and authoritative you need to have links back to your website. Without a blog, this can be much more difficult to do.
As you put together an article for your website create them with valuable information. Anytime a website links to your website them it tells Google that these other websites find your content valuable and worth linking to. A website like HubSpot has found that companies with a blog are 97% more likely to have inbound links.