How Does Social Media Impact Your SEO?
While in a way it does impact your search engine optimization it may not do it in the way you may think it does. Search engines like Google, for example, don’t allow signals from social media to directly have an impact on business rankings but it has been shown that social media interaction can impact your SEO in the long run.
Social Media Profiles Rank In Search Engines
When you go on to a search engine like Google and search for a business, not only will the website for the company come up in the results but also the social media profile. If your company’s website is not able to hold a rank, but your social media platform as well, your company will show in results at the top of the SERPs (search engine results page) and this can help your business knock out potential competitors.
Where There’s Smoke, There’s Fire. Social media is great for boosting brand awareness. In the second quarter of 2018, Facebook had 2.23 billion active monthly users. An active user is defined by someone that logs into their Facebook account within the last 30 days. Posts to your company’s social media encourage users to visit your business website. By interacting with your prospective clients on social media it helps keep your business brand front and center in their mind, thus increasing your organic search ranking.
Building Inbound Links Improves your Search Engine Rankings
It is important to state that broadly speaking, ranking well is driven by inbound links to your website. You can have a great website design and presence, but it is also important to realize that social sharing can increase the visibility of a page or website. When a page has high visibility, there is an increased chance of it being noticed by social influencers and calls to action. “Swipe up for the link to….” Heard that on Instagram lately? If they link to a page there is more likelihood that the page will begin to rank, especially if the influencer has a large following. The user will have to find it enticing or useful so that they are more inclined to follow the link.
Local SEO Relies on Social Media
The use of mobile phones to perform searches to find a business near them has grown to over 80 percent. As consumers, we don’t perform a search to find a mediocre business or services. We use websites like Yelp to help us find the best or the highest ranked business. Websites like Yelp make it easier for businesses to leverage locality. It is able to do this by allowing a business to display geographic location and it gives a platform for users to review businesses.
The Growth of Social Signals In Relation to SEO
Human interaction on any social media platform like Instagram, Facebook, and Twitter come in the form of likes, dislikes, votes, pins, views, etc. They show the value or how sought after the content is. This has an indirect impact on SEO as sharing does. It looks like this:
If your inbound links increase due to improved online visibility and brand awareness helping you to be found, then you can be linked to as well. This helps in creating loyal customers organically and this will help your business grow.
Social media is a real beast that is ever growing and changing. It is a tool that is quite versatile that as a business owner you don’t want to ignore. While the term “social media” may at times have a negative connotation, it is out of our hands how it will continue to grow but its value to develop your brands is quite apparent.
Syracuse Web Design & Online Marketing Partners
When it comes to Social Media and online marketing, it’s easy to feel overwhelmed. There are a multitude of factors that go into creating a successful website and online marketing strategy. One way to make sure you’re not spinning your wheels and maximizing your customer acquisition opportunities is to partner with an experienced Syracuse web design agency like ATS Design Group. By integrating every aspect of your online marketing, from website design and development to SEO and Social Media Marketing strategy, our Syracuse team of digital marketing specialists can give your company the boost it needs to increase customer awareness and increase profits. Why not contact us today and put ATS Design Group to work for you?