It’s now midway through 2020 and regardless of your industry or how long your company has been around, the reality is that unless you’ve got a fully functional, up to date website, you’re heading downhill fast. At ATS Design Group in Syracuse, we’ve been building website for local, regional, and national customers for over 20 years. So by way of a quick checklist to help you determine whether you need to give your current website a drastic makeover or just a little love, we put this short (and by no means comprehensive) list together.
Regardless of the type of business you are in, almost 70% of your website visitors come to your site on their mobile phone. That’s an astonishing number. And in some industries, it’s more like 85%. When your current website was developed, did it’s website design include being mobile friendly? Google offers a free mobile compatibility tool. Check it out.
Online payments can be useful in a couple of ways. eCommerce is becoming more the norm than the exception in virtually all B2C interactions. If you want your customer to buy something online from you, you need to have a way for them to buy it. But there is also the service industry where customer loyalty may mean offering the ability to “make a payment” on their current balance. Paypal is the industry leader in online payment processing, but there are others that are worth looking at, not least of which is Authorize.Net or Stripe.
Your website really can’t get by without an SSL certificate in 2020. Google has almost mandated it. If you don’t have it, Google displays a nifty little notice when a visitor gets to your site informing them that it’s not secure. Virtually all website hosting companies offer free or almost free SSL certificates.
Active Website Backup and Recovery
When was the last time you backed up your website? Do you have more than one backup? Who is in charge of your website should it be hacked or suddenly disappear? Website hacking has only gotten worse over the years and today it has reached epic proportions. We help our clients by making sure their websites are always backed up according to their needs and we are here to actively and proactively restore their websites if they are ever hacked. We also keep their websites up to date with the latest security patches.
Sales Lead Development and Capturing
Website exist to inform, but more importantly develop and capture new customer leads. How can potential customers contact you from your website? Are your contact forms up to date? When you fill out a form, where does it go? What happens down the road with your stale sales leads? What about Constant Contact or Mailchimp email marketing?
New, Updated Website Content
We’ve all heard the old adage that “content is king.” Google loves fresh content, regularly updated. The basis of all great SEO search engine optimization visibility is good content. And as far as Google is concerned, the more the better. All things being equal, if two website are competing in the same local market for the same customers, the website with the most freshly curated, regularly updated content will pretty much win the day in terms of search engine position ranking.
These are just a few random thoughts as we slide into the latter half of 2020. Covid-19 has changed the marketing landscape dramatically, but it has also provided an extraordinary opportunity for Syracuse area small businesses to reevaluate their digital marketing and get out in front of their competition.
If you have questions and are looking for some help in achieving your online goals, we invite you to contact us for a free, no-obligation consultation. Call us at (315) 454-0357 today. Whether it’s website hosting, search engine optimization, ecommerce website development or online reputation management, we’d love to visit with you about your goals. We also offer private, virtual consultations via Zoom or Skype.