Five Easy Tips For Maximum Website Results
So, you were pleased with your website after development and now it has been months since you last heard from your website designer or developer. You would like to do a quick freshening up of your website with some new photos you have taken. If this sound familiar keep reading.
Update Pictures. How often have you heard the saying, a picture is worth a thousand words? Your website photos can do the same thing. Photos are an important element of your website. They are often the first thing a visitor to your website sees. If the photos you have are outdated it is important to have them updated with pictures that are more recent.
How is Your Blogging Doing?
Your blog offers your clients a way for them to be kept up to date with personalized messages or helpful information. This is a great way to engage your potential clients and show that you are staying relevant. This is a great way to grow your websites exposure and also help your SEO optimization in terms of search engine rankings for your website. People like to do business with company’s they can engage with. Keeping your blog up to date is a fantastic way to do this and it adds an updated, current and personal touch.
Website Audits: A Fresh Set of Eyes
Have someone with very little knowledge about your industry take a look over your website and give you feedback. When they are done ask them, what do we do as a business? If they are unable to articulate what you do or how you do it then there is a problem.
It may be time to restructure your website or recreate pages in order to drive home information on what your company does. If they don’t know when, where, why or how you do business then how would anyone as a first-time visitor know?
Beware Outdated Pages
Let’s say this past Memorial Day you ran a sale for 40% off everything in the store with coupon on the website. Have you gone onto your website and removed that coupon? One of the biggest companies have is forgetting to remove old coupons or events from their website. Many companies have an events section that showcases their upcoming events. This is handy for viewers but it can be a detractor if you have a lot of old events that you haven’t removed or updated.
Driving Your Message Home
I may go without saying but one of the benefits of keeping your website up to date is having it reflect relevant content. If you have something on your website or a web store that you no longer have or offer, then you are doing a disservice to your potential clients. Think how frustrated you are if you have ever gone to a store to find they are out of something you want. A potential client might have the same feeling if they search and find a product that you sell, only to find out that you no longer carry that product or offer that service.
Syracuse Web Design & Online Marketing Partners
When it comes to online marketing, it’s easy to feel overwhelmed. There are a multitude of factors that go into creating a successful website and online marketing strategy. One way to make sure you’re not spinning your wheels and maximizing your customer acquisition opportunities is to partner with an experienced Syracuse web design agency like ATS Design Group. By integrating every aspect of your online marketing, from website design and development to SEO and Social Media Marketing strategy, our Syracuse team of digital marketing specialists can give your company the boost it needs to increase customer awareness and increase profits. Why not contact us today and put ATS Design Group to work for you?