Confused by SEO Search Engine Optimization Terminology? You’re Not Alone.
In the Search Engine Optimization (SEO) world, there are a lot of technical terms and phrases with which most small business owners are unfamiliar. As a result, it becomes more difficult when you are looking for help with your search engine visibility to evaluate one SEO company from another, particularly when they start using terms with which you know nothing about.
So we thought it might be helpful to do this short primer of the most common SEO terms so you can “hold your own” when you talk to an SEO firm and help you try to make a more informed decision in your search for online search marketing expertise.
CONTENT MARKETING – Content marketing is an ongoing consistent targeted marketing campaign that involves the creation and sharing of different types of online content such as blog posts, social media posts, Youtube videos, etc., to attract and engage a specifically targeted audience and ultimately spur customer engagement and action.
BACKLINKS – Probably one of the most used SEO terms of all time, a “backlink” is simply a link from another website “back” to your website. In the world of search engine optimization, arguably the two most important factors for search engine position ranking is the relevance of your website’s content to the search term, and the number and quality of links to your website relative to that search term. While there are hundreds of other factors involved in effective search engine optimization, these two are unquestionably at the top of the list in terms of overall importance.
TIME ON PAGE – This refers to how much time a website visitor spends on a specific page on your website. In many cases, the amount of time a person spends on a specific web page can factor into relevance scores and help you make effective website content decisions to drive greater lead generation.
BREAD CRUMBS – Much like the childhood stories of characters leaving bread crumbs along the trail so they can find their way back, the same idea applies to SEO-aware website development and search engine optimization. In website design and development, bread crumbs are navigational links at the top of your website’s pages so Google and other search engines can determine the relevance of your page to other pages on your website. It also helps search engines to find other supporting pages on your website that bolster your authority on the specific subject matter that’s on your web page.
Google want’s its users to find just what they are looking for which means highly ranking websites that are clearly laid out and easy to view and navigate on any device or screen size. SEO is not about fooling search engines. It is simply about creating a website visitor experience that attracts as many visitors as possible and turns them into happy, satisfied customers.
At the end of the day, if Google likes what it sees, your website visitors and prospect probably will too.
Syracuse SEO Company, Digital Marketing, Web Design
If you are looking for a professional, affordable Syracuse SEO company with a team that understands all of these terms and your specific business goals, consider contacting us ATS Design Group in Syracuse, New York.
Why not contact our Syracuse SEO experts today to find how a professionally executed SEO Search Engine Optimization and website content strategy can make a difference in your business.