Why Your Business Should Be Using Google Analytics
The most widely used web analytics services in the world, bar none, is without doubt Google Analytics. This powerful tool allows its users to measure the results of individual campaigns in real-time and they can then compare that data with other periods while generating a history report.
Take a moment and ask yourself:
- How much traffic does my website get?
- Which websites are sending that traffic my website?
- Which of my webpages/blog pages are the most popular?
- What percentage of visits to my website results in conversions, and how do I improve my conversion rate?
- Why are people leaving my website?
- How can I create more effective content?
If you want to maintain and grow your website then these are the questions you would be asking yourself. Google Analytics is a tool that allows you to perform all the tasks you need to do. It gives you an enormous amount of information about the people that visit your website, their age group and gender, what exactly they were looking for, which pages of your website they looked at and for how long, and much, much more.
And if you’ve hired a marketing team to do monthly SEO Search Engine Optimization for you, it’s an easy way to keep track of the progress of their efforts.
How Do I Get It?
To get started with Google Analytics, you first need to create a google account (chances are you already have one) and install your tracking code onto your website. If you don’t know how to do that, talk to your website design and development team and have them do it for you. It will take approximately 24-hours for the results to begin to come alive. Now it’s up to you to get in there and look at the data, and make the marketing decisions you need to make to ensure your website is doing what it’s supposed to do for you: generate sales leads!
How Do You Use and Understand Google Analytics?
Probably the easiest way to use and understand the simplicity and power of Google Analytics is to take a tour of it and see exactly what’s there. There are any number of Google Analytics “how to” videos on Youtube. So take a look and make Google Analytics start to work for you.
Your Analytic ‘Goals’
You always want to make sure your business is going in the right direction. Google Analytics helps in this with its ‘Goals’ that you can set up to measure just how well your website is doing. This feature for kick starters and newcomers often find this tool a big help especially if you just started your business or if you look to grow it quickly.
With Goals Set Up You Can Monitor
- Engagement/Number of Pages Visited
- Destination/Thank You Page URL
- Duration/Time on Site
- Specific Events/Actions
Google Analytics: What Are You Waiting For?
Google Analytics gives you the ability to track important metrics, covering all angles. You can monitor the effectiveness of your onsite content, online marketing strategies, the user experience, and device functionality. This information lets you know what is working well and what isn’t.
With Google Analytics you can get the information you need to improve your website and make it better and convert better. In today’s market, it is essential to use Google Analytics to help you do business in the modern high-tech time. If you haven’t been using Google Analytics to kick start your online marketing presence and make it work for you, there’s never been a better time than right now.
Syracuse Web Design & Digital Marketing
When it comes to website design and online marketing, it’s hard to know just where to start. One way to make sure you’re maximizing your website’s potential to help you grow your business is to partner with an experienced Syracuse web design agency like ATS Design Group who is willing to go the extra mile to understand your business, your customers, and your marketing goals. Why not contact us today and schedule a free website evaluation and marketing consultation and put our experience to work for you?