syracuse ny SEO online web marketingGoogle My Business is a rapidly growing service that is essential for local Syracuse SEO Search Engine Optimization. However, because it is still a rising platform, some mistakes are easy to make, but also easy to avoid. We’re here to go over those mistakes and guide you through solutions to help make your Google My Business as helpful and useful as possible.

We want to make sure your business is living up to its full internet potential, which is why we are here to offer tips and solutions regarding some of the most common Google My Business mistakes you could be making.

Not Claiming Your Google My Business Profile

Failing to claim your company’s business profile on GMB is hands-down the single biggest mistake you could make in digital marketing. You may spent a great deal of time on your website design and development, honing the messaging and product offerings, taking pictures, and doing all the right things. But by not claiming your business profile, then you have zero control of whatever information that Google displays about your business. And there are lots of places on Google web properties where they do it.  Everything from opening hours to whether or not you are closed or open, positive or negative reviews, wrong contact information. Your business can prosper or suffer based on your GMB info. You can even be misclassified in terms of what your products and services actually are.

Not Fully Optimizing or Completing Your Profile

Claiming your Google My Business profile is only the first step. But you also need to take 20 minutes or so and complete it as fully and accurately as possible. It has been shown time and time again that a complete and accurate GMB business profile is almost three times more likely to be seen as belonging to a business that is reputable and trustworthy.

Oops. Wrong Business Listing Category?

Pay close attention to your Google My Business “categories” section. These categories are an important factor in how Google indexes your business and decides whether or not to show your information to people who are searching for your services. If you are a dentist, don’t choose “doctor’s office.” If you are a lumber yard, make sure you are not listed as a construction company. Make sure your GMB category choices accurately reflect the nature and characteristics of your business and how you target potential customers.

Not Sharing Photos or Sharing the Wrong Photos

One of the most powerful sections of your Google My Business profile is the Photos section. Display your company logo, a well-chosen “cover” photo, and other photos of your business and the people who give your business it’s credibility, personality, and commitment to quality and service. Choose your photos carefully. They need to positively impress.

Keep Your GMB Listing Up To Date

Just like your website, you should keep your GMB listing up to date. This means taking care to post weekly news and information in the GMB Blog Post section. This is an extremely efficient way to affect your Google visibility, and to let potential customers know you are fully engaged.

Responding to Questions & Reviews

Demonstrate to potential customers that you are committed to maintaining your online presence and reputation by quickly responding to those who leave reviews on your Google listing, both positive and negative. Always take time to respond to people. It shows that you care about your customers and that you are committed to maintaining a high quality of customer service and responsiveness. Others might call this ‘brand building” or “reputation management,” or just good old fashioned PR. Whatever you might want to call it, ultimately it’s called good business.

Is Google My Business Worth It?

Something we have found time and again is that Google My Business is an enormously valuable search engine optimization tool for local and regional businesses.

If you need help making the most of your Google My Business listing, we are here to help. ATS Design Group website designers and SEO marketing specialists have the expertise and experience to help you showcase all that you have to offer, develop qualified sales leads, and perform effectively online in the post-Covid19 digital landscape.

If you have questions, we encourage you to reach out to us to schedule a free, private consultation and learn how we can help you maximize your Google My Business profile and succeed online now and in the years to come.