If you are a home builder or own a home improvement contracting company and are looking for ways to improve upon your SEO AND Online Marketing efforts. You have come to the right place. Your website is your company on the web. It should showcase the beautiful home and communities you have done work for but it also needs to be effective as a business tool and will turn casual browsers to your site into prospective buyers.
It is a fact that a large number of visitors to your homebuilder website will leave and not return. The way to change that is to engage them. Initiate a conversation with your website visitors and enhance website support by adding a live chat option. A live chat allows you to determine who your website visitors are, what they want, and how you can best help them.
The chat software you choose to use should be proactive. It needs to invite visitors to chat with you. Advance chat tools will enable you to target and filter your site visitors so they are only offered one chat every 24 hours.
Visitors to your website should be given clear instructions as to what they should do. This is done by using bold text, highlighted text, or colorful buttons. Clear calls-to-action will minimize distraction and encourage visitor conversions. It is important to not overwhelm your visitors with multiple choices. Determine what the conversion goal is for each page on your website and direct visitor toward that goal.
Visible Contact Information
Your company’s contact information should be highly visible and easy to find on your website. It should be in the header and footer areas of your website. Contact information helps to build trust and gives visitors a sense of security. It also increases your website’s local search presence.
Enhance Your Website’s Visual Appeal with Image Galleries
A picture is worth a thousand words, as the saying goes, and your website will benefit from providing visitors to your website with information that is easy to access. Professionally shot images of your home and project will enhance the look and feel of your website and it builds confidence in your craftsmanship.
The more information about homes you provide is less time you will spend with potential clients who aren’t a good fit. To maximize conversions and generate targeted leads, create image galleries that showcase every last detail of your home projects.
Increases Sales with an Effective Home Builder Website
ATS Design Group in Syracuse, New York are experts with deep experience in the Upstate New York construction traces. We design and develop construction company websites that generate quality leads. Not only do you get a home improvement contractor website that is designed to convert visitors into buyers with a design that catches the eye. For more information about how we can help your homebuilder business have a website design that gets results, give us a call at 315-454-0357 or fill out our online contact form to set up a free consultation.