Bad Website Design & Development Can Drive Customers Away
You know it intuitively, but do the nuts and bolts of effective website design actually look like? It is a given that your website is the centerpiece of your marketing and should effectively drive visitors to become prospects and prospects to become customers. When it comes to moneymaking potential, your website is the engine of your long-term business success. Nothing matches it. But it’s up to you how you use it. And that’s why every small business needs effective, responsive website design and content.
Does your website attract customers and pull them in? Does your website show them who you are and what you stand for? Does it create meaningful, qualified sales leads or is it driving prospects away? These are essential questions for any business owner. Here are some ways your website could be driving business away instead of pulling it in.
Old, Outdate Website Design
How long has it been since you redesigned your website? If the answer is more than about five years, it’s high time we had a heart-to-heart talk. The bottom line is that an old, tired, outdated website does not inspire consumer confidence, especially in the B2B world.
Where is the Call to Action?
When a prospect finally finds you and gets to your home page, can they tell who you are and what it is you offer? Can they quickly determine whether you have what they are looking for? Can they even more quickly find your telephone number or contact page? Have you made it as easy as possible for them to have a reason to contact you and to actually make that connection? Try visiting your website on your mobile phone and see how easy the path to contact and purchase is for your website visitors.
Does Your Website Load Quickly?
One of the major ranking factors for Google is page speed. How fast does your page load on a mobile phone or laptop? The faster it loads, the higher you appear in Google search results. And that’s a fact. Do you want to see how fast your website really is in Google’s eyes? Try Google’s PageSpeed test and find out now.
Old, Poor Quality Stock Photos
Nothing turns consumers off like poor images. Talk to a website design professional and see what you can do to affordably and effectively update your photos. The web is a visual medium (witness the success of Instagram and Pinterest), and poor images will drive potential customers away so fast it’s like they never visited at all. Routine, mundate, ordinary, tired stock photography will do the same thing. Making the investment is high-quality images and photos that represent who you really are on your website can be a huge win! Take the time to think out how you can showcase you and your products and services. You would be surprised how easy it can actually be.
Mobile Friendly Web Design
Fully 70% of your website visitors are viewing your website on a mobile phone or tablet. How does your website look on those devices? Mobile-friendly web design is an absolute must in 2019 and beyond. When your website isn’t designed or optimized for mobile, it drives customers away and creates a negative impression of your company. And that directly correlates to lost sales. Big time!
Tasty, Delicious Website Content
When was the last time you were really hungry and found yourself in Food Court at the mall. There were all kinds of beautiful pictures of food on offer so you ordered something that you thought looked really good. But when you got your food and took that first bite, it tasted like nothing. Now think of your website the same way.
Your prospects come to your website looking for specific information about your products and services and whether you can meet their needs. And when all they get is bland, meaningless marketing euphemisms, they are left with more than a bad taste in their mouth, and they hit the back button and look elsewhere for somebody who really cares about them and their needs.
It is important to provide accurate, factual information both in terms of text and photos. There is enough lackluster content on the web. Rise above that and reap the benefits.
Syracuse Web Design & Online Marketing Partners
When it comes to website design and content creation, it’s easy to feel overwhelmed. One way to make sure you’re maximizing your online opportunities is to partner with an experienced Syracuse web design agency like ATS Design Group. Why not contact us today and put our experience to work for you?