If you have an e-commerce store you need to enable would-be shoppers the ability to find your website. Search engine optimization (SEO) is geared to ensuring web visitors have a good experience. The easier it is for shoppers to discover a certain store the more likely it is they will shop there.
E-Commerce Store SEO Basics
If you have an e-commerce store on your website you should create blog posts, product detail pages, and landing pages. Most website applications today allow you to do HTML editing and perform basic formatting options.
Page titles have an important role in rankings. Search engines will obtain information that is related to a page by the title. This information is displayed in search result headlines. The content that shows in search results below the title is called the meta description. This description is used to provide a summary of the page content. A well-written description can enhance the overall click-through on a website. It is good practice to include keywords in your title and description that will appeal to customers searching through search engines like Google.
Using Google Analytics and Google search console are recommended tools. It doesn’t matter if your ecommerce store is selling candy and cookies, hair styling products, or large pond maintenance products to homeowners and large agribusiness concerns. The long and the short of it is that you need to pay attention to your metrics. As a wise marketer once said, “Know your numbers!” So combined, these tools play an important role in SEO.
- Google Analytics: Google Analytics can be used to establish where you got the traffic from, as well as how the visitors behaved on arrival
- Google Search Console: It assists website owners to troubleshoot and monitor their store’s presence in the Google search results. It also gives website owners information related to the queries that are helping to bring customers and prospects to their stores.
Speed, Security, and Domain
Two main factors that Google looks at as factors in ranking security and site speed. If your site loads slowly, potential customers will close the tab before the page has time to finish loading. When this is done it affects your bounce rate. There are CDN (content delivery networks) that help to keep load time lower.
You also need to consider your images. The file size of your images has the potential to affect your load speed. Selecting the right file format to be used when compressing the image size is in your control. A JPEG file is recommended over PNG files as they produce bigger file sizes.
Vital information for the pages on your website is contained in sitemaps. Search engines use sitemaps to index and crawl your website. It is through this process that your pages get to appear in search results. If you use CMS platforms like WordPress, plugins like Yoast will automatically generate the corresponding sitemap file for the website. This will include a link to all the blog posts, pages, collections, images, and products.