Five Key Features Every Law Firm Website Should Have
A law firm website that is well designed is much like a business card. It lets potential customers know who you are and how to contact you. Today, every law firm needs to have a website. We have put together a list of some important features that every Syracuse law firm website design should include as a way to have a credible and professional online presence.
Mobile Responsive Design
Over the last decade, smartphones and tablets have saturated the market. This abundance has forever changed the way we use the internet. It is estimated that over 50% of all internet searches are being done on mobile devices. This is the reason it is more important to have a “mobile-friendly” website. A responsively designed site means that your website will automatically adjust to the screen size of the device being used. This makes it easier to navigate and find the content you are looking for. When your legal website is mobile friendly then you will be delivering consistent user experience across all devices and this will boost your credibility and make it easier for potential customers to find you.
The easiest way to demonstrate to clients your expertise, show value and give your Syracuse law firm a unique voice is through relevant and useful content. People use the content on a law firm website to get to know a company rather than its ads. This is why writing quality content is so vital because that is what will connect with your target market. Use your attorney profile to show your quirky hobbies and your blog to share the latest news and legal happenings in your specific area of practice. For example, if your area of practice is car accident injury law, or workers compensation, there is no reason to write blog posts on civil rights law or criminal law. Well written content will make your firm more humanized and this will help you connect with potential clients.
Point of Contacts
Your website should not only provide information on your firm and the services you offer, but it should also encourage potential clients to contact you as soon as possible. You should give multiple ways for a customer to reach out to you. This can be done with the use of forms on your website. Make sure your phone number is easily found in the header and provide an email link for each attorney on their attorney profile page.
Keep It Simple
When your potential client is looking for information on their legal issue or the attorney they want to research, don’t make the process complicated. This is already a stressful time for your client and it can be made worse making them scroll through lengthy pages or information that is in legalese that only an attorney would understand. Keep your content simple and to the point. Navigation should be obvious and easy.
All Links Work
It is imperative that the links on your website link to the content they are intended to. Nothing is more frustrating than going to a website and clinking on a link, only to have it show as a broken link. This is a sure-fire way to make potential clients shun away. Keep your website in working by regularly checking your website with Google Webmaster Tools and setting up 301 redirects for broken links.
When it comes to website design and online marketing, it’s hard to know just where to start. One way to make sure you’re maximizing your website’s potential to help you grow your business is to partner with an experienced Syracuse web design agency like ATS Design Group. Why not contact us today and schedule a free website evaluation and design consultation and put our experience to work for you?