When it comes to developing an SEO strategy it can take some time. This is especially true for small businesses or those that wish to branch out into local markets. This is where local SEO comes into play. This SEO strategy focuses on optimizing a brand’s online presence for the local area rather than going for a dominate internet search results for a specific industry. As an example, a national retailer might aim to get first result rankings for a term like “online shopping,” but a business looking for clients around a particular city will have more specific search building for city and service. Let’s take a look at some effective SEO tactics to help grow your business.
Some of the most effective solutions to SEO can come from what customers provide. One way to attract attention in a local market is via local customer reviews. You can ask customers to leave a review on websites like Yelp, Urbanspoon, Yahoo Local, Angie’s List, and Facebook. You can offer a promotion on future orders or purchases in exchange for a review. You might also consider creating flyers or business cards in orders that mention leaving a review.
Another option you may want to consider is to localize your website. This may seem like common sense but you would be surprised how many people overlook this strategy. You will want to work local keywords, locations, and zip codes into your website pages. This includes the URLs, meta-descriptions, H1 and H2 tags, footers, etc. By doing this bit of local search engine optimization you are helping Google to better understand your location which can potentially direct customers in your area to your website.
Google My Business
Business owners should also time the time to claim their “Google My Business” page. This is a page that pops up in results with an address, phone number, and business hours of operations. Claiming this yourself will help to ensure the information is up-to-date and correct. It makes it easier for customers to find your location and reach you with questions, concerns, or purchases.
Local SEO is a vital part of any small business’s digital marketing success plan. Take a look at the strategies above and see if you can implement these SEO strategies into your plan. Questions? Give us a call.