Keys to Adjusting Your Marketing in the Age of COVID-19
First, last, and always, your marketing message needs to resonate with your target audience. It needs to seize their attention and let them know that your product or service is their best choice to solve their problems and needs. So now more than ever, with people everywhere facing uncertainty and unprecedented circumstances, it only makes sense that you should step back and take a fresh, thoughtful look at how you reach prospective customers and engage with them. Here are three key tips for doing just that:
There has never been a time that has been more uncertain in living memory. Many are facing severe hardship and desperately need reassurance, guidance, and above all stability as they look to tomorrow’s sunrise. So it is important that you avoid using fear as a buying motivation and instead lead with a positive, reassuring message with your solution. Start with a thorough review of all your marketing messages and make sure that you don’t come across as tone deaf and insensitive to what people are going through today. Your messaging may have been just fine 60 days ago. Is it equally good in today’s environment? Here are a few examples:
- Restaurants: We are still here for you and your family, with prompt, contact-free delivery right to your door.
- Retail: While we may not be able to shake your hand, we’re still here to go the extra mile to meet your needs. Free smiles with every order.
- Financial Advisors: As always, our commitment to you is unwavering. Rely upon us to continue to deliver the guidance and advice you’ve come to expect from us.
There has never been a time like right now to demonstrate to customer how much you are worth to them. Be there for your customers. Show agility, thoughtfulness, and competence to adapting your service offerings to meet their current needs. Offer the advice they need and demonstrate your ability to expertly solve their problems. One way to do this is to offer virtual consultations. Offer an online e-Commerce solution so your customers can purchase online when your brick and mortar doors are closed.
Position Your Business for the Inevitable Upturn
There is a tried and true adage that “this too shall pass.” And when it does, you want to make sure that you are the front-of-mind choice when your audience is ready to move forward and make new decisions. If you have been ordered to close during the COVID-19 pandemic, use this time to your advantage and stay in touch with your customers and “sell the future.” Position yourself and your company as the expert to turn to when the going gets tough.
Step Up Your Digital Marketing Game
It all starts with your website and your social media presence. What do you have today that you didn’t have just 60 days ago? Your audience’s undivided attention. Your customers want and need to hear from you right now. They want to know that you are there for them, that you are open, and that you are ready to help them. Now. With internet usage at an unbelievably all time high, now is the absolute best time to be active online. Update your website. Make sure you have a COVID-19 announcement up and visible. Keep up your company’s social media engagement and posting schedule. Take another look at your website. Does you website need a refresh? Now is the time to do it. But most of all, make sure you and your business stands out and stands above the noise.
Syracuse Web Design & Online Marketing Partners
When it comes to website design and content creation, it’s easy to feel overwhelmed. One way to make sure you’re maximizing your online opportunities is to partner with an experienced Syracuse e-Commerce web design agency like ATS Design Group. Why not contact us today and put our experience to work for you?