» Our Web Design Process

Our Web Design Process

Our web design and development process is a flexible design project framework that adapts and responds to your specific needs and requirements. It is the result of over 15 years of website design and and digital marketing experience for hundreds of clients.

Our Web Design Process ATS Syracuse

Our Web Development Team

Over the years, we have developed a talented and experienced Syracuse NY team of in-house website design and ecommerce developers, graphic designers, digital marketing professionals. More importantly, we also only take on website design and development projects that are within the proven capability set of our in-house team.

We emphasize “in-house” because we believe it is critical that we keep our client’s projects in-house so we can maintain and directly manage the quality of overall design, user experience, back-end development standards, website security and ongoing website maintenance and care.

Many website design and marketing agencies outsource difference pieces of website projects to freelance contractors and even send projects overseas, where we have seen a host of problems arise, especially with respect to security issues and ongoing website maintenance.

If you hire ATS Design Group in Syracuse for your website design and development project, the people you meet in our office and talk to directly on the phone are the actual people designing and managing your website.

Syracuse Web Design Process

Our Processes

Most of the websites we design are for small and medium size businesses in the Syracuse area and around the USA. With various members of our web design team working on client projects, careful planning is needed to keep projects on schedule and on budget. To make sure this happens, we have created our own set of processes including:

  • Initial Research – understanding the client’s current and future needs, current website capabilities, new features to be incorporated, target audience, online competition, keyword research, and market area.
  • Consultation – Working with the client to understand the specific ins and outs of their sales, customer service, and customer acquisition process.
  • Photography – Develop and schedule new photography, if needed, in support of products and services.
  • Initial Design & Layout – Rapid development of initial design concepts and page layouts for customer approval.
  • Digital Design – Creative for the overall project, including copywriting, and back-end testing.
  • Final testing and Deployment
  • Ongoing website maintenance and aftercare
Syracuse Web Design Portfolio
Syracuse Web Design Development

Analysis & Research

If you already have an existing website, we run a complete analysis of your site to determine what is working and what needs improvement. Together we work with you to understand your vision for your website’s future. We then offer our suggestions and recommendations to achieve your goals.

We look at your target audiences and develop ideas that resonate with their needs and are designed to help you achieve your specific business, marketing, and customer support goals. We also pay particular attention to how new clients learn about your company, find you, and become loyal customers.

Understanding your audience, your customers, your competitors and your goals is a critically important step in any website design or re-design project. During this phase we create a proposed website layout in terms of content, flow, overall look and feel, gather and organize content and other assets needed for your new website.

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Initial Website Prototyping

Our website design prototypes show the finished layout of important pages on your new website for your review and feedback. At ATS Design Group, website design and development is very much a collaborative process between us and our clients, with client feedback playing a vital part of the website development process. We make this quick and easy for our clients.

Final Website Design

Careful, considered website design and development can mean the difference between just an average website and a great one when it comes to successfully engaging visitors in your target audiences and lead generation and conversion.

We utilize or knowledge and experience in how people interact and use websites in order to create a clean, fast loading, and engaging visitor experience.

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Testing and Deployment

Testing is an ongoing process during the developmental stages of your project at ATS Design Group. A new website launch creates a multitude of things to consider to make sure it meets all the technical requirements to be fully function as well as the visual and asthetic needs of the project. Every web design project has it’s own set of quality control checks to cover all the design and functionality requirements of the project, including:

  • Browser compatibility testing
  • Programmatic functionality testing
  • User accessibility on multiple devices
  • Page speed and interface testing
  • Essential site-wide SEO configuration
  • Domain name, DNS, and Email configuration
  • Website hosting compatibility
  • SSL and backend security configuration and testing

All of these aspects and more are carefully check and any issues resolved prior to launching your new website.

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Website Aftercare & Maintenance

Websites are complex, database driven, and made up of multiple components that all need to work together seamlessly and reliably, from the server that is hosting them to the back-end programs that make them run. Website components are constantly being updated both from a functionality standpoint as well as a security standpoint.

No matter how thorough the initial testing may be at the time a website is launched, there will always be future situations that will arise that will need to be addressed proactively.

For this reason, we always offer an initial 90 day update period to address any issues that may arise after your new website has been launched.

Many clients prefer the peace of mind of a minimal maintenance service which includes component updates, website security monitoring and updates, and monthly website backups. Beyond the initial 90 day update period, we offer an ongoing monthly maintenance service as well as search engine optimization (SEO) and a full suite of social media and digital marketing solutions for business of all sizes and budgets.

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“Paul and his team took the time to understand our business, our marketing goals, both retail and B2B, and have been on hand to help and offer timely advice and suggestions that really helped us up our game and engage our customers and prospective customers. The team at ATS Design Group is far more than just a Syracuse web design company. They have literally become our most valued digital marketing partner.”

Brian & David Secor
Secor Lumber Company, Savannah NY

Ready to Get Started?

Tell us your business and website goals and we’ll work together to make them a reality.

Contact Syracuse Web Design Company