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Responsive Web Design Syracuse

Reach your customers at home, in the office or on the go with responsive web design – for optimum user experience across all devices.

Responsive Web Design means a Consistent User Experience on All Devices.

Every website we create is designed to be mobile friendly, which is why responsive web design is so important. Regardless of how you view your website, whether on a laptop, a tablet or a smartphone, your site will always look and function as it should. But because users who view your website on a modern smartphone or other mobile device are becoming ever more prominent, we make sure that your website looks and has the needed functionality to effectively engage and convert visitors who look at you in the palm of their hands.

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Responsive Web Design for Business

If you’ve had a company website for a few years and you are contemplating updating it, there is a better than even chance you’ve heard of “responsive website design.” But what does that really mean and what is it?

Responsive website design is the most widely accepted and most integrated approach to offering a streamlined mobile user web browsing experience. It is a web design method that ensures that your website looks good on virtually any device, from a traditional desktop computer in your office or home, to a laptop in a hotel room, or a smartphone being used at the mall.

What is Responsive Web Design?

A responsive website “responds” or adapts it’s layout (images, text, navigation) to the screen size of the device that is used to view the site. So there is no more squeezing and zooming to do on your mobile screen to see the content of your website or try to navigate it.

From a business owner perspective, responsive website design results in a unified user experience regardless of device, especially mobile smartphone users. According to Google, over two-thirds of all users have a better opinion of a company when they offer a good website experience on mobile devices.

The result is that your mobile website visitors stay on your website longer, engage with your content longer, and therefore have a greater chance of becoming a valuable sales lead and customer.

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Why is a Responsive Website so Effective?

Responsive web design allows your customers the freedom to view your information on any device they have access to at any particular moment. Nobody wants to see an old desktop version of a website on a modern smartphone. You just can’t read it or navigate it. And when that happens, people hit the back button and go to your competitors.

Responsive website design improves user satisfaction and customer loyalty by making it as easy as possible for visitors and potential customers to interact with your company however they may choose.

And Responsive web design can save you money over the long term because of the way in which it makes your website adaptable to all users. Browsing the electronics aisle at any major retailer shows that screen sizes are constantly changing: bigger screens, smaller screens, more and more internet connected devices. There is no longer any single size monitor or smartphone screen size.

Responsive web design means that you don’t have to worry about what size screen comes out this fall or next year or the year after that. Your website will accommodate anything from game consoles, to wearables to the next generation of smartphones with ease.

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Responsive Web Design Advantages

If you are still on the fence about whether Responsive Web Design is something that you need for your website, here are a few of the marketing advantages you will see when you have a responsive website for your business that will accommodate visitors to your website.

Unbelieveably adaptable. With a responsive website design, your website visitors can turn or tilt their smartphone in any direction they might want to and your website will contract or expand to accommodate their desire. Responsive design also lets your website visitors easily read all your website content with ease. Before responsive design became widely accepted, companies used a separate website to accommodate mobile visitors and these sites typically contained far less information that their main website.

With responsive design, every visitor to your website sees the entire site regardless of the device they are using at the moment.

Minimum need for scrolling. One of the most annoying things on any website on a mobile device is the need to scroll from side to side to read the information on the web page or look at images or videos. With responsive design, side to side scrolling is a thing of the past, and visitors have a much easier and more engaging experience when they visit your site.The annoyance of side to side scrolling now disappears for mobile users. Tablet users also find that this makes for a much more enjoyable and engaging visitor experience as well.

Google Loves Responsive Design

Let’s face it. Google is the 900 lb. gorilla in the middle of your digital marketing room. Paying attention to Google and implementing their best practices recommendations is vital if you want to have any chance at all of being SEO friendly and appearing at the top of their search results.

The priceless value of responsive web design from an SEO standpoint simply cannot be stressed strongly enough. Google has long stated that it prioritizes websites that are mobile friendly and optimized for mobile users. Google’s “mobile first” prioritization means you have to have a website that is not only mobile friendly, but also loads fast as well. Responsive web design moves you down this path in a substantial way.

Greater Visitor Retention with fewer “bounces.” One of the most important factors in tracking your website’s success is how many visitors come to your website, what they do while they are on your website, and how long they stay on your site. “Bounce rate” is an important Google measurement of website quality and ranking. When your website provides visitors with a complete, mobile optimized web browsing experience, they bounce less and stay on your website longer.

Mobile Web Design and You

With help from ATS Design Group, you can make sure your visitors have a great experience when they visit your website from their desktop, tablet or smartphone. Contact us today and speak with a member of our ATS Website Design Syracuse team to learn how you can start reaching more qualified leads whether they are in their offices, or wherever they may be.

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Tell us your business and website goals and we’ll work together to make them happen.

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