Why is a Responsive Website so Effective?
Responsive web design allows your customers the freedom to view your information on any device they have access to at any particular moment. Nobody wants to see an old desktop version of a website on a modern smartphone. You just can’t read it or navigate it. And when that happens, people hit the back button and go to your competitors.
Responsive website design improves user satisfaction and customer loyalty by making it as easy as possible for visitors and potential customers to interact with your company however they may choose.
And Responsive web design can save you money over the long term because of the way in which it makes your website adaptable to all users. Browsing the electronics aisle at any major retailer shows that screen sizes are constantly changing: bigger screens, smaller screens, more and more internet connected devices. There is no longer any single size monitor or smartphone screen size.
Responsive web design means that you don’t have to worry about what size screen comes out this fall or next year or the year after that. Your website will accommodate anything from game consoles, to wearables to the next generation of smartphones with ease.
Responsive Web Design Advantages
If you are still on the fence about whether Responsive Web Design is something that you need for your website, here are a few of the marketing advantages you will see when you have a responsive website for your business that will accommodate visitors to your website.
Unbelieveably adaptable. With a responsive website design, your website visitors can turn or tilt their smartphone in any direction they might want to and your website will contract or expand to accommodate their desire. Responsive design also lets your website visitors easily read all your website content with ease. Before responsive design became widely accepted, companies used a separate website to accommodate mobile visitors and these sites typically contained far less information that their main website.
With responsive design, every visitor to your website sees the entire site regardless of the device they are using at the moment.
Minimum need for scrolling. One of the most annoying things on any website on a mobile device is the need to scroll from side to side to read the information on the web page or look at images or videos. With responsive design, side to side scrolling is a thing of the past, and visitors have a much easier and more engaging experience when they visit your site.The annoyance of side to side scrolling now disappears for mobile users. Tablet users also find that this makes for a much more enjoyable and engaging visitor experience as well.
Google Loves Responsive Design
Let’s face it. Google is the 900 lb. gorilla in the middle of your digital marketing room. Paying attention to Google and implementing their best practices recommendations is vital if you want to have any chance at all of being SEO friendly and appearing at the top of their search results.
The priceless value of responsive web design from an SEO standpoint simply cannot be stressed strongly enough. Google has long stated that it prioritizes websites that are mobile friendly and optimized for mobile users. Google’s “mobile first” prioritization means you have to have a website that is not only mobile friendly, but also loads fast as well. Responsive web design moves you down this path in a substantial way.
Greater Visitor Retention with fewer “bounces.” One of the most important factors in tracking your website’s success is how many visitors come to your website, what they do while they are on your website, and how long they stay on your site. “Bounce rate” is an important Google measurement of website quality and ranking. When your website provides visitors with a complete, mobile optimized web browsing experience, they bounce less and stay on your website longer.
Mobile Web Design and You
With help from ATS Design Group, you can make sure your visitors have a great experience when they visit your website from their desktop, tablet or smartphone. Contact us today and speak with a member of our ATS Website Design Syracuse team to learn how you can start reaching more qualified leads whether they are in their offices, or wherever they may be.