Digital Marketing: AdWords or SEO?
Do you need to up your digital marketing game but don’t know whether to invest in AdWords or SEO?
What are the advantages of Adwords or SEO?
When you look at Google Adwords vs. SEO it might seem like they are two separate options but you may be surprised to learn that they share similar characteristics.
Google AdWords on the surface has a few instances where it proves to be the quicker and therefore seem more useful than what is considered traditional SEO practices. However, Google AdWords is a more costly investment and is slow to generate a truly worthwhile return on investment (ROI). Your diligent SEO strategies work hard to push organic web traffic to your website where ROI can be measured more accurately.
So you have to ask yourself, where do y draw the line? Do you choose just one? Or can Google AdWords and SEO work hand-in-hand to get the most out of your website?
Search Engine Optimization: A Brief Lesson
SEO is a method used to improve your companies website traffic by means of optimizing your website presence, content, reach and design to increase in the rankings Google and other search engine results. SEO requires quality content that is engaging and is relevant to your product or service. A functioning website should have specific keywords to capture your target audience to promote your site, and correct directory listings to build up your authority.
Google AdWords: A Brief Lesson
Google AdWords is Google’s pay-per-click advertising platform. It’s purpose is for website owners to promote their company or business with paid advertisements that appear within Google search results and are commonly viewed at specific areas of a results page. They are also placed on affiliates sites like YouTube and Gmail. The cost of there paid advertisement program is based on clicks. When someone click on your ad, then Google gets money. Similar to how cable companies work their pay-per-view. When someone clicks on a movie to watch that cost is put on your bill.
There are any number of AdWord strategies. CPM (cost-per-thousand) a viewable impressions bid will focus on spreading brand awareness more than increasing traffic. CPA (cost-per-acquisition) bids allow you to specify a certain action that a user must take after clicking your ad for AdWords to receive payment. For example, you pay Google if someone subscribes to your newsletter or makes a purchase. If they click your add then leave you do not pay. But overall AdWords is a real science. It takes the right bid, mixed with the right keyword and ad language, coupled with a landing pages that has been SEO optimized to get the most benefit possible. Of course you need to balance the spending with the return for AdWords to be a viable marketing option.
Marry AdWords with your SEO
To get the most out of your investment and have your website shine, you will want to take advantage of both AdWords and SEO strategies. If you are just starting out and want to see results fast, start an AdWord campaign. This will give you the quick and easy increase in web traffic. Keeping track of your CPC and monitoring your keyword performance will pay dividends when it comes to helping fueling your SEO.
You don’t want to rely solely on AdWords. If you don’t put fourth the SEO on your website your ranking won’t last. Google AdWords only works on Google so neglecting your SEO will cause you to lose a big chunk of users who still my use Yahoo, Bing or another search engine to perform searches.
The traffic you get from an AdWords campaign can be very exciting, especially for a new business. There is no question it is a great way to introduce your brand to new customers and expose your website while you work on improving your SEO.
SEO and AdWords are not rivals. Basically, AdWords is an optional bonus. You can still create a successful website without AdWords, but it’s a wonderful addition that will not compete with your SEO strategy, but rather, enhance it. You need to be aware that expecting your business to grow using AdWords alone is not possible. A strong SEO strategy is the backbone of your websites success and untimely your companies success. Figure out the best strategy for your business, and remember that AdWords and SEO can work together to make your website great. And remember, if you’ve got questions and need a guiding hand in your SEO and Digital Marketing – either short term or longer – give our ATS Web Design Syracuse team a call. We’ll give you straight answers every time.