Starting a Syracuse E-Commerce Website
Over the last decade, E-commerce websites have grown in enormous popularity. And Syracuse is no exception. Everyone today seems to like shopping online without the hassle of going to a store, fighting traffic and crowds, waiting in lines, or worrying about the weather and parking. It’s easy. Just a couple of clicks and you’re done. You get the items delivered right to your door within a couple of days and in some cases even sooner than that.
If your Syracuse small business sells products, then you need to have an effective E-Commerce website online store. It is very easy to start selling products online because you don’t actually have to have a brick and mortar store to do it, but it’s okay if you do. If you decide that this is something you need, then the next obvious question is where to start? What are the expenses of building an e-commerce website? What do you really need to get started?
We have put together a list of the essential things you will need to start selling online from your E-Commerce enabled website.
E-Commerce Product Images
It might surprise you to learn that product shots often get overlooked. Clients like to see lots of pictures of products they are interested in. That means we have to track down each product image and you can’t just grab them from Google without having potential copyright issues. The best way to do this is your budget allows, is to hire a professional photographer to take photos of every product. Images can be a big difference-maker. People can tell if they are taken separately with high resolutions, you just can’t put something up. Photos of the products you are selling can go a long way to helping people feel comfortable about buying from you and the products they are purchasing.
Giving your customers as much information about your products is important. If you have a lot of description text, it can help the buyer make a decision more quickly and it can answer a lot of questions they may have without them having to email you to find out specific details. Another bonus to having lots of description text is it helps with SEO (search engine optimization). If you have a lot of products this can be a tall task but it will pay off in the end.
Competitive Product Pricing
When building out your products to sell make sure you have enough profit built into each item your selling. You want to be sure to think this out carefully so you aren’t trying to do this minutes before your site is set to launch.
Customer Shipping Options
This is often not thought about but you have to get your product to your customer somehow. You can integrate UPS or FedEx, you can use USPS or you can add the shipping cost into the price of the products your selling and figure out the shipping between yourself and your customer after the purchase is made.
SSL: Website Security
SSL stands for Secure Sockets Layer. I know your thinking what is that? This is necessary for you to accept payment on your website. You need to create a secure connection between a client and the server. Essentially it adds extra security so your client’s information is not easily stolen from your site. This is not expensive and it is easy to implement on your website. You, web developer, can set this up for you.
Merchant Payment Account
This is an easy one. You need to set up a place for the money you take in. This can be a bank account that is set up to receive these payments.
Merchant Card Processing Gateway
This is another critical component you will need. How will you accept payments from your online customers safely and securely? There are a number of payment gateways available. One of the most popular in terms of customer trust and acceptance is Paypal. Your bank may suggest another service such as Authorize.Net. Merchant payment gateways charge a transaction fee, just like your bank’s credit card processing fee. The typical fee, at the time of this writing, was anywhere from 2% to 5%, depending on a variety of factors.
Syracuse E-Commerce Web Design & Digital Marketing
When it comes to E-Commerce website design and online marketing, it’s hard to know just where to start. One way to make sure you’re maximizing your website’s potential to help you grow your business is to partner with an experienced Syracuse web design agency like ATS Design Group who is willing to go the extra mile to understand your business, your customers, and your marketing goals. Why not contact us today and schedule a free website evaluation and design consultation and put our experience to work for you?