Search Engine Optimization (SEO) awareness and understanding is becoming more important to small businesses as they become more aware of how they need to implement their digital marketing strategies.

The Pros and Cons of SEO vs. AdWords

Digital Marketing:  AdWords or SEO? Do you need to up your digital marketing game but don't know whether to invest in AdWords or SEO? What are the advantages of Adwords or SEO? When you look at Google Adwords vs. SEO it might seem like they are two separate options but you may be surprised to [...]

By | 2018-04-01T11:01:29+00:00 March 22nd, 2018|Syracuse NY SEO|Comments Off on The Pros and Cons of SEO vs. AdWords

Search Engine Optimization: Get the Keywords Right

Rule number one when it comes to effective Search Engine Optimization is get the keywords and search terms right first. All your efforts will be for nothing if you optimize your web pages or blog posts for something that sounds fantastic to you, and "looks good on paper," but is nowhere near what the reality of [...]

By | 2018-03-22T08:33:24+00:00 October 28th, 2017|Syracuse NY SEO|Comments Off on Search Engine Optimization: Get the Keywords Right

7 Reasons Why Your Business Needs To Invest In SEO

Why Invest in SEO Search Engine Optimization Here's the bottom line: if you're not investing in SEO, you're loosing business.  It's as simple as that. And your competitors are leading the way. You keep seeing the term "SEO" and you keep hearing about it. Maybe you have a basic idea of what SEO (search engine [...]

By | 2018-03-22T03:34:15+00:00 April 15th, 2017|Syracuse NY SEO|Comments Off on 7 Reasons Why Your Business Needs To Invest In SEO

Local SEO and the Impact of Social Media

You could ask ten different people in the digital marking industry whether social media has an impact on Local SEO and you would probably get ten different answers. Some would say absolutely and refer to the SearchMetric’s 2015 SEO Ranking Factors report that showed that there were factors that showed social media is important, while [...]

By | 2018-03-21T18:23:46+00:00 April 23rd, 2016|Syracuse NY SEO, Syracuse Social Media Marketing|Comments Off on Local SEO and the Impact of Social Media