Generate More Qualified Sales Leads
With the increased visibility Social Media marketing affords, your business has many more touch points and conversion opportunities. Every blog post, photo, video, status update, or comment can lead to increased visitor traffic to your company website and the opportunity for conversions.
Social media marketing not only increases your company’s visibility but it gives you the ability to create and maintain a positive impression by putting a human face on your company. People prefer to do business with other people with whom they can relate, not a faceless company.
Increased Customer Loyalty
Social media is a communications and customer networking platform. It is more than just selling your company’s products and services. Customers and prospects alike see social media as an integrated service channel they can use to communicate and interact directly with your business.
A brand that publicly demonstrates it’s devotion to customer service is inherently seen more positively, even when responding to negative online reviews.