Gleason Avery Corporation is an old and venerated gear motor manufacturing company in Auburn, New York. Their website was very much out of date and needed bringing up to date. While it had an ecommerce system built into it, it was extremely cumbersome to maintain. They also had a problem with other gear motor manufacturers on the web having plagiarized the photos of their sub-fractional gear motors – especially their universal replacement pellet stove auger motors – and confusing both B2B and B2C customers as a result.
We worked with the client to create a new, modern, responsive website with an up-to-date eCommerce system with a easy-to-maintain back end, as well a clean, streamlined customer purchase experience, with secure payment processing. Our commercial photography department took a complete set of photos of their entire stock sub-fractional gear motor line and we combined it all into an attractive, mobile friendly website that serves both the client’s wholesale manufacturing business as well as their consumer replacement gear motor customers.