The Client

National Pond Service is a well-established Pond Maintenance & Management company located in Canandaigua, New York. They came to us looking for a complete website redesign and search engine optimization service after having sought out from other website design and SEO firms in the Rochester area. Pond Maintenance and Management, Water Garden design and maintenance, and Water Features are a very seasonal business in the Northeastern United States and they needed an attractive, easy to navigate, and above all search engine visible website to sustain their business and grow their customer base.

In addition to pond maintenance and management, they also operate Willow Pond Aqua Farm, offering Koi and decorative aquatic plants. They needed to be able to showcase their products and services, but also offer online eCommerce facilities for their customers in terms of pond maintenance supplies and equipment. They were looking for a way to take their online presence and digital marketing to a new level, attract and retain new customers, and gain a much more effective and prominent web presence.

Our Work

We met with Jim, the owner and spent the time necessary to understand the company, their products and services, and what they needed to achieve with their website design, development and re-launch. After several face-to-face meetings to learn about the intricacies of the pond maintenance, landscaping, and water garden industry, we created a brand new eCommerce website for National Pond Service and a separate website for their sister company, Willow Pond Aqua Farm. We utilized the extensive photo library provided to us to not only showcase pond maintenance products in an eCommerce setting, but to also tell the story of National Pond Service and create an effective, brand-conscious website user experience.

Pond & Landscaping Construction Web Design


Tell us your business and website goals and we’ll work together to make them a reality.

(315) 454-0357