Secor Lumber Company in Savannah, NY is a third generation lumber company with a retail home center in Newark, NY and a hardware store in Ontario, NY. The client caters to two distinct customer bases: commercial and contractor customers, and retail consumers and homeowners. They need a website that reflected their long history serving Central New York and the Finger Lakes region that highlighted their broad product offers including not only lumber and building supplies, but also their residential, commercial, and agricultural building design and contractor services.
We created three distinct websites for the client: the first being a retail consumer website that showcased their products and services, including kitchen and bath design, patio and deck construction products, and all the other retail website components needed to serve a B2C customer base. We also teased their commercial and contractor offers which were located on their other websites. The secondary websites were created to serve the strictly B2B side of their business – commercial and contractor clients, as well as their specialty of post frame building (pole barn) design and supply.