Trade-A-Yacht Marinas came to us with a very old website that hadn’t been updated in many years. The client operates two marinas in Central New York, one on Cayuga Lake at Union Springs, NY, and the other on the west shore of Oneida Lake just off I-81. The client has been business for over 40 years, with two aspects of their business that needed to be addressed in their new website: the marina operations at both locations, and their year-around boat and yacht brokerage.
We met with the owners of Trade-A-Yacht at both their marina locations to understand their underlying needs, product and service offerings, and competition. We undertook a complete website makeover including extensive multi-day onsite photo shoots and both boatyards. With boating be as much a visual experience as anything else, our goal was to show boat owners and transient boaters the facilities Trade-A-Yacht offers, as well as the season amenities and maintenance services available for berth holders and boaters in the area. The boat brokerage aspect of the business was addressed with a database driven eCommerce catalog system so they could easily manage their online boat inventory themselves.