Desktop Search Declines as Mobile Takes the Lead

It may very well be that 2013 will go down in history as the year when the dominance of desktop search died.

The Decline of Desktop Search

For the seven month period ending in August, 2014, there has been a decline in year-over-year search volume on the desktop, the longest such stretch on record. The above graph shows US desktop search volume on a month by month basis beginning in December, 2014 through August, 2014, a roughly 10 year period.  Data for the graph was compiled from comScore qSearch and Nielsen/NetRatings MegaView Search reports.

Sales of mobile devices, both smartphones and tablets, have already overtaken the desktop, and it would appear that mobile Internet search is well poised to overtake the desktop by the end of 2014.

What does Google Have to Say About All This? Google presently owns a 67% market share in search, so when it comes to search engine optimization and online marketing, when Google speaks, one would be well advised to listen. Google has made it very clear that responsive web design is its recommended and preferred mobile website design configuration. They have even gone so far as to state that when it comes to website design, as far as they are concerned, responsive web design is the “industry best practice.”

It’s not hard to see why.  Responsive web design allows your single company website to provide a clean and consistent, well-design user experience across all devices and screen sizes, from and iPhone 4 right on up to a 72-inch flat panel TV mounted on your customer’s living room wall.  And best of all, it makes managing your SEO strategy a whole lot easier.  And there’s something to be said for playing by Google’s playbook when it comes to search visibility as well.

Got questions?  Talk to a web design Syracuse specialist at ATS Design Group and get all your web design and development questions answered.