If you are looking to have a website created or even just giving your current website up updated look. You may discover that it can be difficult to find the right people to trust with a vital part of your business. Asking the right question is important.
We have put together a list of question that we get all the time as well as, questions that we believe will help set you up for success with your digital strategy. With over a decade of experience on website design & development and talking with hundreds of different business owners about their business goals, marketing strategy, and web design objectives I have developed a good grasp on what business owners are looking for when it comes to their website.
Often there can be a difference between what a customer believes they want and what the actually need. By asking the right questions a client can join the conversation more prepared with a better understanding of who you might be hiring for your next web design project.
Questions you should ask to understand your web design project:
Do you provide design or content writing services?
When you are having a website built from the ground up, there are several things you will need. First, let’s talk about branding. If you are a new business or looking to rebrand you will need to start with a logo design and branding around that design. The colors of your logo and branding play a huge role in the overall look and feel of your website design. You will want to ask the design company if they can help you establish a logo and branding.
Secondly, your website is like a digital brochure. It gives customers information about your company and the products and services you offer. It also gives information on how they can contact you. For a website to do this it needs to have content. On average, a website will have at least 10 pages with over 500 words per page. If you don’t have the time to allocate to come up with this content, you need to ask if the website design company has a content writer on staff that can provide those services.
Can my website grow over time?
If you are a new business, you may not have a lot of content when you first get a new website. When your website is ready to launch you may only have a small number of pages. As time goes on you can build out more pages to show added products or services. You should make sure the design company knows that in the future you may want to expand the pages and content on your website.
What do you need from me to get started?
Most clients of our felt that after signing an agreement and payment is all that they needed to do. This is not the case as for work to begin on website design, it important for us to have a kickoff meeting, this meeting consists of getting your input, preferences, and opinions so we can make sure the website design get started on the right path.
When it comes to web design and development there is always more question that comes to mind as the conversation and development process proceeds. At ATS Design Group we know that your online presence is important and communication between you the client and us the web designers is a key element to deliver a finished website that fits your business and needs.