So you looked at your website this morning and it felt like a massive case of Deja Vu.
Not that you were waxing nostalgic about your digital marketing efforts, but that the home page of your website reminded you for all the world of the contents of your grandmother’s suitcase up in the attic that you opened last Saturday when you were looking for your old baseball glove.
Website Design: First Impressions Count
Your website, and especially the home page of your website, is your split second chance to make a good impression on first time visitors and potential new clients. Your website design (from color choices, to images and website videos) is, at the end of the day, an exercise in digital public relations and a direct reflection you, your business and the image you want your marketing to convey. So a busy home page that looks like it’s had things stuffed and crammed into it over the years does not reflect well on your business or make a particularly good first impression when potential clients come to your site. If it’s pretty much impossible for a visitor to visually navigate through your home page in two seconds or less and find what they’re looking for, it may be time to talk to your local web design and seo company and discuss your website makeover needs.
Website Redesign: Your Business Has Changed
Keeping your website content fresh and relevant. Website updates and changes need to happen quickly to respond to business opportunities and growth. Keep information about your company management, staff, products and services current and up to date. If you’ve recently expanded your service or product offerings, make sure that information is reflected on your website. You may have an amazing product or service that beats the competition cold, but if people don’t know about it, you’re loosing business. If you’ve delegated this responsibility to someone else (an employee, staff or your website developer), follow up and make sure those changes actually occurred like you thought they did. The bottom line is that people visit your site to get information and find your products or services. They will go elsewhere if they don’t find what they want quickly and easily.
Your Website is Not Mobile Friendly
When was the last time you pulled up the website of your favorite restaurant or pizza shop on your smartphone? When was the last time you pulled up your own website on your smartphone? Were you impressed? How did it look? As of this very moment in time, over 40% of all website traffic is coming from smartphones and tablets. And according to a recent Google/Nielsen Media Research survey, it’s only going to get worse (or better, depending on your perspective). If not already, now is definitely the time to you to make sure your website design is mobile responsive and friendly, and incorporates the best principles of mobile website design. It’s a matter of business survival as much as it’s about sales growth and lead development: according to the Google/Nielsen survey, if your website is not mobile friendly, customers actually think that you don’t care about them and will go elsewhere.
When Was the Last Time Your Website was Redesigned?
Effective state-of-the-art web design and digital marketing strategy is constantly evolving, and your website should be designed in such a way as to be nimble enough to be kept up to date and easy to navigate from any device, whether it’s a smartphone, tablet, desktop PC or IV. Modern, effective website design principles can help you appeal to the broadest possible audience, help your existing customers meaningfully engage with your company, and target your ideal new customer.