With the roll-out of Google’s “mobile first” algorithm update, getting your website design up to date has become a priority for a lot of small business owners. What Google has said is that if they see your website as being mobile friendly, they will basically look more favorably on your website and potentially give it a better (higher) position in search results.
There are a number of ways of getting your website mobile ready, but by far the best and most cost-effective way with the greatest long-term benefits is to use something called “responsive web design.” And the best platform on which to create a responsive website is WordPress.
Responsive mobile friendly web design with WordPress allows your website to automatically orient itself based on the size of the screen on the device on which it is being viewed, whether it is a desktop computer, a tablet, or a smartphone. This ability to reformat itself allows your entire website to be indexed by search engines and as a result, all your content, products, services and information is available on all devices.
With a responsive web design, you don’t have to worry about having a “main” website and a “mobile version,” with separate pages to maintain With a responsive website, when you make a changes to your web pages, those changes are reflected instantly, regardless of what type of device is being used to access your website.
Mobile Website Design for Mobile Search
Earlier this month, Google announced that mobile search has outpaced desktop search in 10 countries, including the USA. More local searches are done on mobile devices than any other platform, which is why Google is pushing “mobile first” search ranking.
Mobile Friendly Web Design with WordPress
There are several good website development platforms available, but by far the most popular (and most widely supported) platform for web development is WordPress. According to Wikipedia, WordPress is used by more than 28% of the top 10 million websites as of January 2015. And there are good reasons for that popularity:
- Excellent responsive, mobile-friendly themes with which to build your website. There is a vast library of themes available on which to create a unique look and feel for your website and reflect your brand and company.
- Search Engine Optimization. WordPress seems to have been created with search engine optimization in mind. Even Google’s Matt Cutts loves it. And let’s face facts: if Google loves something, we all better love it.
- Easy Content Management. With WordPress, updating your website content is easy. If you are comfortable with Microsoft Word, you will be comfortable with WordPress. No coding, no need to know programming languages. Log in, add or make changes, upload a new picture or two, and hit “save.”
- WordPress Plug-Ins. There are literally thousands of plug-ins for WordPress that add additional functionality to this already great website development and content management platform. Do you want to add a discussion forum? What about e-Commerce functionality? Embedded video support? Contact forms? Photo galleries? It’s all there and more.
- Security. WordPress is constantly releasing updates with the latest security updates and product enhancements (just like Microsoft Windows does) to keep your website or blog secure from ever-emerging cyber threats.
In business, you need to stay ahead of your competition. So if more users are using their smart phones than ever before, taking care of those mobile users is a top marketing priority, both in terms of new users and existing customers. In a recent survey by Google and Nielsen Media Research, over 50% of participants said that even if they really liked a company, if their website didn’t provide a quality mobile user experience, they would be less likely to use that company’s products or services.
According to TechCrunch, “Google’s “mobile-friendly” update could impact over 40% of Fortune 500 websites.” The lesson here, of course, is that in the SMB world, chances are good that your competitors haven’t yet realized the need for having a mobile-friendly, responsive website design. And this is your chance to get out in front of that competition and stay there.
Questions? Give us a call and talk to a member of our ATS Web Design Syracuse team of specials.
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