Why It’s Important to Keep Your Website Up to Date?
It takes a lot of time to develop a website. You work for months with a local website designer who has taken the time to learn all about your business and what your marketing goals are. You’ve had countless meetings discussing your new website design, it’s look and feel, how it should function and gathering together the content and then the formatting of the content to look good on your new website.
Finally, you reach the point where your website is complete and you can debut it to the world for clients and customers to see. Months go by and you check in on your website and you notice it is exactly as you saw it last. No new images, no new content has been written. Your website has gone stale.
It is important to audit your website now and then to keep it fresh. We have put together some tips to help you.
Look at your Google Analytics.
Your Google Analytics give are a great tool. And if you haven’t looked at them recently, you are missing out on a lot! They will let you know what pages on your website are performing better than other pages on your website. Your analytics will give you the ability to come up with a game plan to improve your site. Ask yourself these questions:
- Does my website need more content to make it better to read?
- Should I move page’s locations on the site so they are easier for potential customers to find?
- Do I need to delete some pages altogether?
Keep Your Website Pages and Pictures Up To Date
Go directly into each page of your website and take a close look at the pages. Ask yourself these questions:
- Do the products or services that we no longer offer? Update or delete them.
- Are their links that do work? Remove them.
- Are the photos on the page look outdated? Swap them with new ones.
- Is the content on your website current? Edit it.
Make sure the content on your website and it is up to date with what your company offers. As an example, let’s say your company is a medical facility. There are always new discoveries in medicine. You would want to make sure your website reflected that.
Hopefully, these tips will help give you a start on updating your website. If you have any questions or need help with updating your website, we would be happy to work with you to make your website a better reflection of your company.