How Much Does A Website Redesign Cost?
If you are looking to have your website redesigned, you are probably wondering how much it will cost. Once you decide to redesign your website there is a certain amount of excitement that builds. You may begin to look at other websites to see what you like. It is sort of like looking at paint colors before you even bought a home.
Revamping a website that has become stale can cost a little or a lot. There are a number of factors that need to be taken into consideration like the total amount of pages to be created, the level of design quality needed on those pages, the purpose and audience of the website and the amount of technical difficulty associated with an effective website design and deployment.
When it comes to the cost of website design and development in the Syracuse and Upstate New York area, like elsewhere across the country, there is no set cost. There are just too many factors. Some projects may require a logo redesign, creating all new content, product photography and possibly a whole new platform.
Here are the top four considerations when budgeting for a redesign of your website.
1. How Extensive of a Website Redesign Do You Need?
This is probably the biggest factor to consider when determining a budget. This simply can’t be emphasized enough. You need to take a step back and objectively assess your current website and if it is will help you reach your goals as well as effectively represent your company. Is your website responsive? This means your website can be viewed on a mobile device like a phone or tablet as well as a laptop or desktop computer. If it isn’t then you are going to need a new website built from scratch.
2. How Will You Measure Your Website Design Success?
Is redesigning your site based on looks alone and updating your branding on the site? Are you looking to increase traffic and build a robust eCommerce website that will create more business opportunities and drive additional sales leads? When you understand the goals that you want to achieve then you can have a better view as to how much you can allocate into the redesign of your website.
Here is a good example. If you want to take your current business from a business firm and go more direct to customer and sell on your website for the first time with the idea of increasing your market share, then you need to look at the design, content, and implementation that it will take to add eCommerce to your website. This includes a dispassionate examination of your competitors websites, as well as your industry as a whole.
3. What’s the Going Rate for Website Design & Development?
When you finally decide on what you want out of your redesign, now you will have to make the decision on what your willing to spend to get the website you want and the quality you expect of your new website.
Website design firms that you contact should give you an itemized estimated breakdown of the costs involved to redesign your website. Is it based on cost per hours, or broken out into monthly costs? You should have an estimate broken out. It is so important to be aware of all the potential costs; most often this is based on time, so you are not caught off guard by the final bill.
4. Are You Willing to Pay a Little Now and A Lot Later?
This is an important question that has to be asked. The temptation to go cheap on a website is always there. After all, you have a lot of other business expenses to take care of as well. We have seen what happens when clients go this direction and, in the end, they wind up paying more. Poor coding, templated designs that don’t convert, and difficult systems to maintain your website are a poor decision and may cost less upfront but in no time at all, you will be shelling out more money that you would have spent in the first place to have the job done right.
The other unseen factor in website design (or redesign) is the firm or individual web designer you choose to work with. Are they willing to do what it takes to dig in and fully understand your business, your industry, and your target customer audience? Do they have the skills and technical savvy to actually deliver on their promises that “oh we can do that… no problem.”
So You’ve Got a New Website. Now What?
Too often, over the last few years, we’ve had desperate business owners come to us after having dealt with other website design companies who promised the moon and couldn’t or wouldn’t deliver on those promises. In many cases, we were the second, or more likely the third, website design company who they had sought out. When they came to us, they were simultaneously desperate, depressed, poorer, extremely skeptical based on their previous experiences.
The sign of a great website design company is their willingness to literally become a partner with you and to actually take the time necessary to dig into and understanding what it is you actually and really offer your customers, what your marketing hurdles are, who the competition is and how to beat them, and their willingness to work with you so that you understand yourself the factors involved in effective online marketing so that once the new website is launched, you are in a position to leverage it fully and effectively. With effective website design should also come measurable ROI.
Syracuse Web Design & Digital Marketing
When it comes to website design and online marketing, it’s hard to know just where to start. One way to make sure you’re maximizing your website’s potential to help you grow your business is to partner with an experienced Syracuse web design agency like ATS Design Group who is willing to go the extra mile to understand your business, your customers, and your marketing goals. Why not contact us today and schedule a free website evaluation and design consultation and put our experience to work for you?