We are surrounded by marketing every day. We see it from emails to social media. One area of marketing that has grown a lot is video marketing. It is estimated that over 85% of all internet users watch videos on their devices monthly.
Because of this, video marketing services are in need of a means to reach the masses. According to HubSpot, 53% of consumers prefer to see video content from the brands that interest them or that they support.
What is a video marketing strategy?
In a nutshell, a video marketing strategy uses any form of video to promote your business across the web. This can range from TV commercials to YouTube and Instagram Reels.
Video marketing allows you to tell your audience a story in a visual and engaging way. In order to do this successfully, you need to encompass all aspects of marketing like planning, creativity, editing, sharing, and of course promoting.
Do small businesses need video marketing?
In a nutshell yes. Small businesses that use video marketing show greater have increased across the board as shown in these statistics:
- Business videos marketing gets 66% more qualified leads per year than those businesses that don’t use video.
- 72% of consumers prefer watching videos to learn about new products or services over any other type of marketing collateral.
- If you want to see your small business expand at a speedier pace, video grows revenue nearly 50% faster than non-video users.
- 87% of businesses using video marketing reported an increased return on investment (ROI).
- 86% of businesses are using video marketing in 2021.
SEO Video Benefits
Written content is important for valuable SEO as it provides indexable content for Google and it informs search engines about your area of expertise. While videos don’t work the same way, they do provide several direct SEO benefits.
- Your video’s title and description add to Google’s understanding of your brand and site.
- Your video can be indexed as rich content, displayable above the fold on SERPs.
- Your video content library’s popularity, likes, and comments can contribute to your brand awareness overall authority.
- Viral videos can earn you tons of backlinks to increase the domain authority of your site.
- Your video can rank in platform-specific search engines, like YouTube search, giving you more web real estate.
- In recent years this hasn’t changed much, but the accessibility of videos makes the benefits very appealing.
Videos give your brand a face that helps to humanize your product or service. They allow your marketing efforts to reach new levels, especially when combined with other content. Take your website’s blog posts as an example. Instead of just placing a photo in your article, place a video that further highlights the points you make in the article.
Your website probably consists of written content and some photos but the addition of videos increases the digital marketing of your brand.
Getting The Competitive Edge
There are still many business owners that have second thoughts about producing videos and performing video editing. For some, it may be the perceived cost, the lack of experience, or often just the fear of change. There is no question there is a gap in the content market. While there is no shortage of written content, video content allows you to stand out from the pack.
This can be especially true if you are in an industry that seldom uses video. The benefits can separate you from your competition and get you ahead of the curve. Here is a list of different types of videos your business could create to aid in your business marketing:
These are practical videos you can make. They naturally involve a second person who is generally an authority in your industry. There is also the likelihood that that person will share the video which will increase your reach of the content. You can do them as a series, giving you a thread for future development.
Any product or service can produce a video that shows the customer how the product or service works. As an example, let’s say you have a tech product that requires specific inputs or applications, you can guide your customer through the process step by step. They can also be used to show special features on a product.
Tutorial videos also known as explainer videos are different from demos. They are instructional videos that how a product or service works. As an example, let’s say you are a mechanic.
You can do a video that teaches step by step how to change the oil and a car. You can show details and tips that make the process easy to understand.
With a webinar, you change your focus from products or actions and be more general. When you first release a webinar, you are better off offering it to a live audience.
Publicize it across social media platforms. Think about offering a reward in exchange for attending. As you do more webinars, you gradually will build a dedicated audience that subscribes to them.
Q & A Videos
Question & answer videos are a hybrid of webinars and interviews. Like a webinar, you show off your expertise as you discuss a handful of specific topics. Like an interview, you are in charge of finding and responding to certain questions on that topic.
Q and A videos are another repeatable ideas. You can easily turn them into an ongoing weekly series.
Video customer testimonials from your clients and customer are some of the best use of videos. They show a third party presenting your brand in a positive light. This type of video can also take some of the pressure off you as your customer can send you videos in exchange for a prize or incentive. Of course, you can produce these yourself by filming your clients.