Are you looking for a new website for your company or maybe you think it’s time to give your current website design a modern look with responsive design functionality. If you look around you will see that there is no shortage of web design companies. It can often be confusing when trying to choose the right designer for your business website needs. Here ATS Design Group we are a local expert in Syracuse digital marketing strategy.

Your business website is so important in today’s electronic age. For most, it is the first impression potential customers get of your brand, products, or services you offer. Your website has to be user-friendly, look good, and be easy to navigate. You need useful information but it should not look overly busy.

There are so many facets of a successful web presence; you need to make a logical choice when hiring a website design company. In order to do that you need to have a basic understanding of the following components so you will know you are hiring a high-quality service that will have a positive impact on your company.

What Makes a Good Web Design Company?

Web Design Syracuse NY - Responsive DesignOriginality & Quality

The content on your website is what educates as-well-as builds trust with potential customers which hopefully leads to a purchasing decision. If your content isn’t engaging or doesn’t offer knowledgeable insights then it is very unlikely that you will convince them to consider your company for their buying needs. Quality content isn’t just there for your customer, it is also there for search engines as well.

If the content you’re your website is spammed-up, copied from another source, or overly stuffed with terms that you want to rank for, Google is going to ignore it. Their advanced ranking algorithms look at web pages and content that have originality and quality. If the content you have doesn’t meet their requirements then your ranking on Google searches will suffer.

Your content should cover a wide variety of topics and approach them with different perspectives. It should answer the common questions your customers have. If the content you have on your website isn’t engaging or if it seems too promotional then there is a chance your customer will hit the back button and they continue to view your website and that results in missed sales.


When it comes to where you will host your website you will most likely look to a hosting company. What you need to know is no matter where your website is being hosted the ownership of your website is not impacted. Think of it as it is simply where the content is stored and protected.

Your domain name is your website URL and that is purchased through a domain registrar. The registrar is actually the official owner of the domain name and you are just leasing it for your business. If you choose to give it up, another company can get the right to use it for themselves.

The content on your website that includes text, images, videos, etc. is subject to ownership. You may want to ask who owns what or you might only be entitled to the content that you personally contributed. If the design company owns the content and you decide to go with a different company then the original company may choose to remove the content they created for you. Surprises like this can be avoided by addressing the issue early on.

The Web Design Processes

Something many business owners overlook when it comes to web design is just how much planning and organization go into a website. Communication is important through the design process. With a larger company, your project may be done more quickly but you could have a more difficult time scheduling meetings. A small design company may take longer for your website you often get a more personalized experience.

Website Pricing

If you compare different digital marketing companies you will most likely discover a difference in the way their pricing and payment plans are structured. Some charge by the number of hours they work on a project, others charge by the number of pages you need.

Some offer payment plans while others may require a down payment and final payment when the website is completed. Some may even bill by the how throughout the design process. As a cost-conscious business owner, it can be tempting to choose the cheapest provider.

This may not be the best strategy without inquiring into what you’re actually going to get. If you are comparing two companies and one is quite a bit cheaper, there is probably a good reason. The workmanship could be very slow, or the quality not very good.

Website Design Company Reputation

When you are looking to choose a reputable web design company, look at its reputation. If a company is hesitant to provide case studies, work examples, testimonials, or portfolios then they don’t deserve your business. You need to know they have experience working with companies like yours and the customers they have worked with are pleased.

You should also spend some time consulting their reviews on Google. Pay attention to both the number of reviews and the ratings. A customer explaining how their web traffic increased due to a redesign will give valuable insight into whether or not the design company might be a good fit. Here at ATS Design Group in Syracuse, NY, we are proud to show you our testimonials.

Your Company Website Mean A Lot To Us

No matter the size of your business and your business model, ATS Design Group can make your digital marketing vision for success a reality. Each website has its unique challenges. Perhaps you want to gain people’s interest so they visit your brick and mortar store, or perhaps you are trying to gain more traffic in e-commerce sales.

Just like your business is unique your website has to be just as unique. View it as an extension of your business. From small to large, we have the experience to get your project done and we would be happy to talk to you about your concerns and vision. Let us help you take your business website to the next level, simply give us a call to get started today at (315) 454-3969.